Powerade's inspiring FIFA World Cup film

Powerade's inspiring FIFA World Cup film
SHARE
THIS



Sports drink Powerade has today unveiled its new marketing campaign, courtesy of Wieden+Kennedy Amsterdam, ahead of the 2014 FIFA World Cup.

The ‘There’s Power in Every Game’ campaign includes TVCs, print, out-of-home, documentary-style films and a global digital activation that heroes real players.

Spanish professional footballer Andres Iniesta is the face of the campaign which includes stories of five amateur athletes.

The campaigns central documentary in the series focuses on American athlete Nicolai ‘Nico’ Calabria. The documentary follows Nico, who was born with one leg, as he grows up and “defies expectations”.

The campaign will launch in 40 marketers worldwide ahead of the FIFA World Cup. For more on the campaign click here. 

http://www.youtube.com/watch?v=jgz8OjPRPNA

http://www.youtube.com/watch?v=wlwG6yE7Jt4

Please login with linkedin to comment

Latest News

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”
  • Media

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”

The Federal Court of Australia has given JCDecaux’s acquisition of APN Outdoor the green light. According to a release from APN Outdoor, the Federal Court of Australia has “approved the scheme of arrangement in relation to the JCDecaux transaction”. It adds: “APN Outdoor confirms that an office copy of the Court orders has been lodged with […]

WPP Scores Panadol’s Global Media Business
  • Advertising
  • Media

WPP Scores Panadol’s Global Media Business

GSK Consumer Healthcare has appointed WPP to support its global Panadol business, following a competitive pitch process. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The work will be delivered by a bespoke team led by CEO […]

Michelle Guthrie (Managing Director, ABC) at Radio Alive 2017
  • Media

Michelle Guthrie To Sue ABC

Former ABC managing director Michelle Guthrie is taking her ex-employer to court, according to several media sources. As reported in The Australian, Guthrie lodged papers with the Fair Work Commission earlier this week, citing unfair dismissal. Guthrie was fired half-way through her five-year term as managing director of the public broadcaster. The move follows news last week communications […]