Total Brand Activation, part of the global Pico Group, has set up shop in Australia to cater to clients looking to Asia.
The Asia-based engagement agency is setting up in Sydney and lead by local marketer Tyronne O’Callaghan as general manager.
The agency has moved into Australia to service brands looking to China and South East Asia for growth, with a focus on the financial services area.
O’Callaghan said: “The secret to Pico TBA’s success is simple. Beyond having multi-disciplinary thinkers who provide creative solutions to our client’s challenges, we are able to tap into Pico’s unparalleled network of knowledge, experience, contacts and deep relationships in Asia to provide regional solutions. An example of an emerging Asia there is no other company like Pico with such solid connections in Asia. We know this market. ”
The TBA team currently consists of 10 staff and the agency is currently recruiting. TBA declined to name its foundation clients.