Australian shoppers can be forgiven for falling for the appearance of Will and Kate lookalikes last week, carefully coinciding with the visit of the actual Royal couple.
Peter Alexander flew the professional lookalikes out from London as part of their latest cheeky campaign by Paper Stone Scissors.
Will and Kate's "doubles", Gabriella Douglas and Simon Watkinson, were in Australia the same week that the real deal were in town.
The doppelgangers made a pompous Royal visit (even arriving in a horse-drawn carriage) to MYER store in Bourke Street Mall.
Having recently acquired Peter Alexander from David Jones, MYER pulled out all the stops to make the stunt a success and even managed to close the roads for the fake Royal procession.
Back in London, Paper Stone Scissors and Peter Alexander collaborated with British artist and photographer, Alison Jackson, to explore what Mother’s Day might be like for the Duchess of Cambridge.
Famous for her celebrity-double photo shoots, Jackson composed a series of comedic frames depicting the Royal Family, all adorned in regal-themed Peter Alexander pyjamas.
These include a shot of Will vacuuming while holding onto baby George and the couple propped up in bed with a corgie.
The tongue-in-cheek campaign aims to poke fun at the tabloids, and their tendency to dig around in the private lives of the famous.
“This is one of the biggest projects we’ve created for Peter Alexander in our 20 year partnership. With fashion retail in a crushingly depressed state around the world our objective was to create something fun, cheeky and with maximum impact – to highlight the quintessentially Australian nature of the brand to a global audience,” Andrew Majzner, creative director and co-founder of Paper Stone Scissors, said.
As the real Royals saturated Australian media, this perfectly timed campaign by Paper Stone Scissors is generating its own noble PR buzz. The Royal lookalikes have appeared on Australian morning show Sunrise, News.com, evening Channel 9 news and even the British Daily Mail.