Peter Alexander's Royal doppelgangers on tour

Peter Alexander's Royal doppelgangers on tour
SHARE
THIS



Australian shoppers can be forgiven for falling for the appearance of Will and Kate lookalikes last week, carefully coinciding with the visit of the actual Royal couple.

Peter Alexander flew the professional lookalikes out from London as part of their latest cheeky campaign by Paper Stone Scissors.

Will and Kate's "doubles", Gabriella Douglas and Simon Watkinson, were in Australia the same week that the real deal were in town.

The doppelgangers made a pompous Royal visit  (even arriving in a horse-drawn carriage) to MYER store in Bourke Street Mall. 

Having recently acquired Peter Alexander from David Jones, MYER pulled out all the stops to make the stunt a success and even managed to close the roads for the fake Royal procession.

Back in London, Paper Stone Scissors and Peter Alexander collaborated with British artist and photographer, Alison Jackson, to explore what Mother’s Day might be like for the Duchess of Cambridge.

Famous for her celebrity-double photo shoots, Jackson composed a series of comedic frames depicting the Royal Family, all adorned in regal-themed Peter Alexander pyjamas.

These include a shot of Will vacuuming while holding onto baby George and the couple propped up in bed with a corgie.

The tongue-in-cheek campaign aims to poke fun at the tabloids, and their tendency to dig around in the private lives of the famous.

“This is one of the biggest projects we’ve created for Peter Alexander in our 20 year partnership. With fashion retail in a crushingly depressed state around the world our objective was to create something fun, cheeky and with maximum impact – to highlight the quintessentially Australian nature of the brand to a global audience,” Andrew Majzner, creative director and co-founder of Paper Stone Scissors, said.

As the real Royals saturated Australian media, this perfectly timed campaign by Paper Stone Scissors is generating its own noble PR buzz. The Royal lookalikes have appeared on Australian morning show Sunrise, News.com, evening Channel 9 news and even the British Daily Mail.

 

Please login with linkedin to comment

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]