Peter Alexander's Royal doppelgangers on tour

Peter Alexander's Royal doppelgangers on tour

Australian shoppers can be forgiven for falling for the appearance of Will and Kate lookalikes last week, carefully coinciding with the visit of the actual Royal couple.

Peter Alexander flew the professional lookalikes out from London as part of their latest cheeky campaign by Paper Stone Scissors.

Will and Kate's "doubles", Gabriella Douglas and Simon Watkinson, were in Australia the same week that the real deal were in town.

The doppelgangers made a pompous Royal visit  (even arriving in a horse-drawn carriage) to MYER store in Bourke Street Mall. 

Having recently acquired Peter Alexander from David Jones, MYER pulled out all the stops to make the stunt a success and even managed to close the roads for the fake Royal procession.

Back in London, Paper Stone Scissors and Peter Alexander collaborated with British artist and photographer, Alison Jackson, to explore what Mother’s Day might be like for the Duchess of Cambridge.

Famous for her celebrity-double photo shoots, Jackson composed a series of comedic frames depicting the Royal Family, all adorned in regal-themed Peter Alexander pyjamas.

These include a shot of Will vacuuming while holding onto baby George and the couple propped up in bed with a corgie.

The tongue-in-cheek campaign aims to poke fun at the tabloids, and their tendency to dig around in the private lives of the famous.

“This is one of the biggest projects we’ve created for Peter Alexander in our 20 year partnership. With fashion retail in a crushingly depressed state around the world our objective was to create something fun, cheeky and with maximum impact – to highlight the quintessentially Australian nature of the brand to a global audience,” Andrew Majzner, creative director and co-founder of Paper Stone Scissors, said.

As the real Royals saturated Australian media, this perfectly timed campaign by Paper Stone Scissors is generating its own noble PR buzz. The Royal lookalikes have appeared on Australian morning show Sunrise,, evening Channel 9 news and even the British Daily Mail.


Please login with linkedin to comment

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?