Olympic diver Matthew Mitcham is promoting FIAFitnation’s health and fitness training package, the Gold Standard Trainer, through a national print, radio, outdoor and online campaign.
The partnership will involve Mitcham becoming a qualified personal trainer through FIAFitnation to complement his diving career.
The campaign features the tagline “A qualification worth its weight in gold”.
FIAFitnation CEO Carolyn Barker AM said partnering with Mitcham was a perfect fit for the fitness training provider.
“Matthew is the perfect embodiment of the spirit, focus and positivity we want to inspire in our students and graduates and we are delighted to be working together.
"As a gold medal winning champion who gave us one of the most memorable moments in Olympic history, we know his achievements and persona will appeal directly to the personal training market and those interested in a career in fitness,” she said.
Credits: client FIAFination, marketing director David Hoey, PR Yoke Communications, director Nina Tovey