Old Spice stages 'Interneterventions'

Old Spice stages 'Interneterventions'

Following on from the creeptastic ‘Smellcome to Manhood’ work Old Spice is making marketing magic again with a series of ‘Interneterventions’ that interrupt embarrassing internet searches.

B&T Magazine
Posted by B&T Magazine

Looking for a gold blue-tooth ear speaker? Look no further you can find it here. But be prepared for your path to purchasing the ostentatious ear-piece to be interrupted by Isaiah Mustafa who grounds the piece of ‘technology’ into gold dust before munching down.

This is just one of nine ‘Interneterventions’ Wieden + Kennedy has created for the P&G owned brand.

Interested in a tanning party or leather sheets? Old Spice can cure you of those strange internet purchase impulses with a healthy dose of manliness.

Click on the links below to experience the different Interneterventions:

www.glitzelectronics.com
www.partytanz.com
www.zaneckworkouts.com
www.toughsheets.com
www.smellpulse.com
www.theflatteringman.com
www.brodominiums.com
www.freshbodycoupons.com
www.flavorpatch.com

This latest work follows on from ‘Smellcome to Manhood’. See the video below:

http://www.youtube.com/watch?v=JEbpbNTkIdk