Maud and Marcs have joined forces with ARIA to develop a marketing initiative that celebrates Australian music and helps promote homegrown Australian talent.
The initiative partners up five music acts with five visual artists from around the world, creating t-shirts with a graphic interpretation of a lyric from each artist.
The music and visual artists paired up are Birds of Tokyo, Bliss N Eso, Emma Louise, The Rubens and The Presets with Finnish born illustrator Kustaa Saksi, Sydney artist Beastman, London-based artist Jonathan Burton, London duo We Three Club, and Australian artist Clemens Habicht.
Beastman’s design for hip hop trio Bliss N Eso is inspired by lyrics from Addicted. It is called “power to the people that have freedom in their focus" and depicts the moment when thumping beats and beautiful beasts collide.
Australian artist Clemens Habicht has concocted a beautiful and subtle design that collides with the powerful energy of the Presets' dance/techno/rock fusion. The lyrics "I’m here with all of my people, locked up with all of my people", are taken from The Presets’ song From my people.
The t-shirts are now on sale at Marcs following the ARIA awards last Sunday and helps support the music charity Support Act.