Luscious International director Tina Bull has collaborated with Shift and London animation company MIE for four new spots for Mortgage Choice.
The ads, which form part of the ‘Know the feeling’ campaign, use performance and integrated animation and show people dancing around and celebrating their home loan experiences.
The four spots were shot over two days with a combination of sets, projection and green screen. The off-lines were then given to MIE to supply the animation.
The first two spots – ‘Celebrate’ and ‘Dance’ – launched this week. The other two will follow later this year.
Director: Tina Bull; agency: Shift; creatives: Dale Rhodes and Raj Rabindranath; AE: Julianne Artup; agency producer: Pip Mackenzie; production: Luscious International; post: d’lusious; animation: MIE London; sound: Song Zu