Kirin Cider launches with #InspiredCiders

Kirin Cider launches with #InspiredCiders
SHARE
THIS



To launch Kirin Cider in Australia the brand has recruited typographer Gemma O’Brien to hand paint bespoke outdoor advertising displays to create ‘#inspiredciders’.

The billboards will appear in urban areas around Australia from Victoria’s Fitzroy to Redfern in New South Wales.

Sydney-based O’Brien said: "Crafting lettering on a large number of billboards was always an ambitious undertaking, but it was great to be a part of Kirin Cider taking a leap with this concept, and is testament to the brand's pursuit of Inspiring Creativity."

To view the video of the making of the outdoor ads click here.

A dedicated Kirin Cider Facebook page has been created along with an Instagram account (Kirin_Cider) and the hashtags #KirinCider and #InspiredCider are being used.

Matt Tapper, national marketing director at Lion, said: “We are incredibly excited about the launch of Kirin Cider in Australia. Inspired by Kirin’s Japanese heritage, the range offers something for everyone; from experimental cider lovers wanting to try new flavour combinations, to foodies who appreciate the pleasure of matching their food to their drink, to those who are new to drinking cider.”

The outdoor campaign is supported by other ATL activities, digital and PR.

Please login with linkedin to comment

Latest News

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine
Mango Melbourne Announces Three New PR & Event Hires
  • Marketing

Mango Melbourne Announces Three New PR & Event Hires

Mango Melbourne, part of the DDB Group, has welcomed three new team members following recent business growth. Carol Laws (right in photo), Janette Henstridge (left) and Maddie Poulson (middle) bring with them experience across PR and events, in sectors including consumer, retail, telecommunications and fashion. An account director with previous roles at Kate & Co […]

Why Curiosity Matters In Leadership
  • Opinion

Why Curiosity Matters In Leadership

Corrine Armour (pictured below) is a leadership expert who helps leaders and organisations develop fearless leadership and deliver transformational results. Armour is also the author of Leaders Who Ask: Building Fearless Cultures by telling less and asking more. In this guest post, she asks are you a genuinely curious leader or just a judgemental one? Curiosity creates […]

Opinion

by B&T Magazine

B&T Magazine
Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

Tealium Partners With The Lumery

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications. Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands. As such, Vocus has begun the process of […]

McCann Names New MD For Melbourne
  • Advertising

McCann Names New MD For Melbourne

McCann's new Melbourne MD is promising sweeping changes. Well, at the very least delicate carpet shampoo changes.