Jeep has launched a new TV campaign featuring Richmond Football Club captain, Trent Cotchin.
Created by CumminsRoss, the TVC features Cotchin late at night, pounding the streets of Melbourne, driven by the reflection of last season and the determination to succeed in 2013.
Jeep has been the co- major sponsor of the Richmond Football Club since 2011. Trent Cotchin is a Jeep ambassador and his message in this TVC is “let’s get on with the game”.
The TVC encourages Australians to support their tribe – whatever the colours – in pursuit of being ‘crowned the kings’ at the end of the season.
Credits: client Jeep (Fiat Chrysler Group), creative agency CumminsRoss, production Rabbit Content, post Nice Bike