Jack Morton rolls out pop-up dining for QANTAS

Jack Morton rolls out pop-up dining for QANTAS
SHARE
THIS



Brand experience agency Jack Morton has today launched new work for Qantas, introducing a series of pop-up dining experiences at airports across Australia, starting with gourmet pies at Sydney Qantas Club.

Specifically, the agency has been tasked to challenge the perception of traditional airline food, with the pop-ups – with different food at each – appearing at airports across most major cities by the end of the year.

Today, the first leg of the Qantas Club pop-up dining experience will serve Bert's Pies, designed and baked by Alex Woolley, head chef at the two-hatted Sydney restaurant.

His pie was judged best by hospitality company Merivale in its compeition among its chefs to create the master meat pie.

"Essentially, what we were asked to do was create some more advocacy around the Qantas lounges, build a sense of intrigue about joining the Qantas Club,” Helen Graney, MD at Jack Morton, told B&T.

“What our research showed us what people value is a good, quiet, comfortable place to relax, however the food was a really strong component of that,” she added. “So we paired that with increasing trends away from gourmet foods and into more pop-up style food, such as really delicious burger, pies etc”

“We’re looking at what Qantas’ existing own media opportunities are, and how we drive that for its benefit.”

Please login with linkedin to comment

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]