AJF Partnership has created a series of hilarious new ads for Farmers Union Iced Coffee featuring men who are overly attached to their flavoured milk.
In the ‘Armageddon’ spot shows three tradies who choose to stay outside and face the ominous storm with their beverage rather than take shelter in a shop bearing the sign ‘No drinks inside’.
In the ‘Sad Farewell’ execution, which features a 30 and 15 second version, a man can be seen tearily farewelling his lady-love until the viewer realises he is talking about his Iced Coffee.
All of the work focuses on the South Australian brand’s well-established line: “It’s a Farmers Union Iced Coffee or it’s nothing”.
Farmers Union Iced Coffee senior brand manager Ian Jankelowitz said: “The new campaign is about showing how much South Australians love their iced coffee and the lengths they go to for it.”
The ads were filmed at South Australian locations by GoodOilFilms, and were directed by Matt Murphy.
The TVCs will air in South Australia, Northern Territory and Queensland.
CREDITS: Client: Lion Dairy & Drinks Category Director: Jeff Swan Marketing Manager: Todd Gordon Senior Brand Manager: Ian Jankelowitz Creative Agency: AJF Partnership Executive Creative Director: Andrew Foote Creative Directors: Glenn Dalton and George Freckleton Senior Agency Producer: Susannah George Group Account Director: Stephanie Sieber Senior Account Director: Lucy Haworth Senior Account Manager: Alissa Dinham Senior Strategic Planner: Pieter-Paul von Weiler GoodOil Films Director: Matt Murphy Producer: Chana McLallen Executive Producer: Juliet Bishop DOP: Crighton Bone Art Director: Lucinda Thompson Method Studios (Post production): Creative Director: Richard Swan CG Supervisor: Andrew Lodge VFX Supervisor/Lead Flame Artist: Richard Lambert Editor: Drew Thompson Colourist: Andrew Clarkson Nuke Artist: Mike James. Producer: Dawn Walker Executive Producer: Celia Nicholas Risk Sound: Paul Baxter: Sound Engineer / Sound Designer