The IGA bunny is hopping all over the place, helping customers hunt down their local IGA and helping to remind them how much they can save this Easter when they shop locally.
The campaign was developed by Creative Oasis and will come alive in-store.
A competition will also be run inviting customers to submit their favourite Easter recipe using at least one ingredient purchased at IGA.
The submission will give customers the chance to win weekly prizes of an iPad 2 or cooking class for two of their choice.
“Easter is a special occasion that brings families together, often over a meal, BBQ or picnic,” Tracy Wilson, acting general manager, marketing at Metcash Food and Grocery, said.
“At IGA we want to help relieve some of the stress and make this Easter as enjoyable and relaxed as possible.”
The IGA Easter campaign will run from today until April 22, 2014.