Full service agency Huckleberry Agency has moved in with Melbourne-based home builder Mahercorp, securing digital planning and buying for their residential business Eight Homes.
Full release below:
“Melbourne based home builder Mahercorp has appointed Huckleberry Agency to manage the media and digital planning and buying for their residential business, Eight Homes.
Eight Homes is responsible for building distinctive, award winning houses, and offering house and land packages across Melbourne’s suburbs. They offer a collection of sixteen architectural homes that range from single storey, three bedroom homes to two story five bedroom homes in a range of contemporary designs.
Huckleberry presented their media strategy and suite of tools to Eight Homes, who were impressed by the agency’s integrated approach and understanding of the target audience.
The campaign has so far included a sponsorship of the Chrissy & Jane breakfast program on Mix101.1 in Melbourne, including activations and promotions with their street team. An integrated television campaign is currently being planned.
Laura Causon, Marketing Manager at Eight Homes said, “Huckleberry really thought ‘outside the square’ with their strategy for our brand and product. They showed great insight into our consumer and we look forward to some great successes with them.”
Megan Kay, Group Business Director at Huckleberry said, “We’ve found Eight Homes incredibly dynamic with their positioning in the market, they have an original offering in the new home builders category and a clear idea of how they want to market it. They are progressive in their thinking and open to creative ideas, which is complimentary to the way we work.””