Houston gives AGDA a fresh look

Houston gives AGDA a fresh look

STW Group strategic branding and design agency, Houston, has unveiled a new brand identity for the Australian Graphic Design Association (AGDA).

The new brand identity is aimed at increasing awareness and membership of the industry organisation in 2013.

Stuart O’Brien, chief executive of Houston, said the new design ““brought out the sense of community and collaboration within our design industry, while highlighting AGDA’s commitment to bringing people together”.

“We thought long and hard about what collaboration means and came to this idea around the ‘co’ word – which is all about two (or more) elements coming together.

“The design idea that best spoke to this is a series of interconnected fluorescent lines; representing the network, and the engaging possibilities of design collaboration.”

AGDA is a national organisation for professional graphic designers. It aims to establish fair and productive working relationships between graphic designers and clients and works to raise awareness of graphic design.




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]