Houston gives AGDA a fresh look

Houston gives AGDA a fresh look
SHARE
THIS



STW Group strategic branding and design agency, Houston, has unveiled a new brand identity for the Australian Graphic Design Association (AGDA).

The new brand identity is aimed at increasing awareness and membership of the industry organisation in 2013.

Stuart O’Brien, chief executive of Houston, said the new design ““brought out the sense of community and collaboration within our design industry, while highlighting AGDA’s commitment to bringing people together”.

“We thought long and hard about what collaboration means and came to this idea around the ‘co’ word – which is all about two (or more) elements coming together.

“The design idea that best spoke to this is a series of interconnected fluorescent lines; representing the network, and the engaging possibilities of design collaboration.”

AGDA is a national organisation for professional graphic designers. It aims to establish fair and productive working relationships between graphic designers and clients and works to raise awareness of graphic design.

Please login with linkedin to comment

Latest News

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”
  • Media

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”

The Federal Court of Australia has given JCDecaux’s acquisition of APN Outdoor the green light. According to a release from APN Outdoor, the Federal Court of Australia has “approved the scheme of arrangement in relation to the JCDecaux transaction”. It adds: “APN Outdoor confirms that an office copy of the Court orders has been lodged with […]

WPP Scores Panadol’s Global Media Business
  • Advertising
  • Media

WPP Scores Panadol’s Global Media Business

GSK Consumer Healthcare has appointed WPP to support its global Panadol business, following a competitive pitch process. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The work will be delivered by a bespoke team led by CEO […]

Michelle Guthrie (Managing Director, ABC) at Radio Alive 2017
  • Media

Michelle Guthrie To Sue ABC

Former ABC managing director Michelle Guthrie is taking her ex-employer to court, according to several media sources. As reported in The Australian, Guthrie lodged papers with the Fair Work Commission earlier this week, citing unfair dismissal. Guthrie was fired half-way through her five-year term as managing director of the public broadcaster. The move follows news last week communications […]