Facebook and GM repair ad relationship after public split

Facebook and GM repair ad relationship after public split
SHARE
THIS



General Motors (GM), which last year stopped running paid advertising on Facebook, has announced that it has started working with the social network site again.

The reunion came following discussions between executives of the two multi-billion dollar companies, with GM revealing yesterday that it had begun a test program of paid ads on Facebook, involving Chevrolet model Sonic.

In May last year, GM's then chief marketing officer, Joel Ewanick, the man charged with running GM's $4.5bn global advertising budget, famously decided to stop paid for advertising on Facebook.

Ewanick was heavily criticised by GM executives and industry watchers at the time for deciding to pull paid for advertising, worth around $10m, from Facebook.

He later resigned from the automotive giant as he “didn’t meet the company’s expectations as an employee," the company said.

“Chevrolet is testing a number of mobile advertising solutions, including Facebook,” Chris Perry, vice president for US marketing of the Chevrolet division of GM, said in a statement.

The test involves a mobile-only pilot campaign for Sonic that uses newly available targeting and measurement capabilities on Facebook.

Please login with linkedin to comment

Latest News

Instagram Updates Its Shopping Tools
  • Marketing
  • Media

Instagram Updates Its Shopping Tools

Instagram has given its shopping tools a spring clean & polish. Hence, why this comes with a slight whiff of ammonia.

Blue Post Appoints Dave Hollingsworth As Director Of Post-Production
  • Media

Blue Post Appoints Dave Hollingsworth As Director Of Post-Production

Post-production facility Blue Post has expanded its team with the appointment of industry veteran Dave Hollingsworth as director of post-production. Hollingsworth’s appointment marks his return to Australia after 14 years working overseas with some of the world’s best directors, including Peter Jackson, Guillermo Del Toro, Steven Spielberg, Taika Waititi and Neill Blomkamp. Blue Post managing […]