Frost signs book deal with Penguin

Frost signs book deal with Penguin

Vince Frost, founder of creative agency Frost*, has signed a book deal with publishing company Penguin for launch in the second half of the year.

B&T Magazine
Posted by B&T Magazine

The Penguin deal will be a lifestyle title drawing on Frost’s expertise and global reputation as one of the most recognised designers in the world today, aimed at a broader consumer market.

“This is an incredibly exciting opportunity,” said Frost.

“I have always believed that design is a critical aspect of every part of our lives and has the power to be positively transformative.

“It will be a wonderful challenge to see where these ideas will take me with this book.”

Based in Sydney, Frost* is an independent creative agency collaborating with clients around the globe in disciplines as diverse as strategy, design, branding, advertising, environmental graphics and digital.

This will be the second published book from Frost.