Melbourne stations go digital with JCDecaux’s The Clock and The Wall

Melbourne stations go digital with JCDecaux’s The Clock and The Wall

JCDecaux has digitised two new assets in Melbourne’s CBD, The Clock and The Wall, to bring a new layer of outdoor advertising to the capital city.

The 130 year-old Water Tower Clock has undergone restoration with a new home and the introduction of two digital screens, set to become the digital focal point of Southern Cross Station.

As The Clock’s digital displays are set at a right angle, they are able to capture the attention of both morning and evening commuters.

The Wall (coming soon) is set to be within Flinders Street Station, with the 20 metre squared screen positioned in the centre of the station’s concourse.

“Melbourne stations are prime environments for high impact digital advertising,” Steve O’Connor, CEO of JCDecaux, said. “The Clock and The Wall are key to the significant roll-out of our digital transit offering – leading the way in providing powerful creative canvases for advertisers, while also delivering huge reach among valuable connected commuter audiences.”

The Clock and The Wall are available to advertisers from today.




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]