Flakes going berserk

Flakes going berserk

So this would probably never happen in Australia, but an advert for dandruff shampoo from a Canadian agency sees the constant snow as a selling point.

B&T Magazine
Posted by B&T Magazine

According to AdFreak, Montreal agency, lg2 used the snow to show dandruff going “berserk” on its outdoor adverts for anti-dandruff shampoo, Selsun Blue.

"Dandruff flakes typically occur in winter," the agency said, "due to the use of heating sources such as electricity. Selsun Blue and lg2 thus decided to launch an offensive at a time when people are most in need of dandruff-fighting shampoo."

Potentially this type of advertising could work in the mountain regions of Australia…

Credits: Client: Sanofi – Selsun Blue Agency: lg2, Montreal Creative Director: Marc Fortin
Creative Team: Mathieu Dufour, Marie-Ève Leclerc-Dion Account Services: Julie Simon, David Legendre, Safia Dodard Print Production: lg2fabrique Media: Publicité Sauvage