Dumb Ways to Die first Aussie ad on TED list

Dumb Ways to Die first Aussie ad on TED list
SHARE
THIS



TED has selected McCann’s highly acclaimed Dumb Ways to Die ad as one of its top ten ads worth spreading, the first Aussie contribution ever to make the list.

It is the first accolade of what is sure to be a highly decorative year for the agency and client Melbourne Metro Rail, with the official YouTube video no standing at 40m viewers.

See all the ads on the list below.

This is the third year TED has produced the ads worth spreading list, nominated by industry leaders including Crispin Porter + Bogusky Chairman Chuck Porter, Leo Burnett Worldwide Chief Creative Officer Mark Tutssel and Droga5 Creative Chairman David Droga.

It was revealed at the TED conference in Long Beach yesterday, with McCann Australia executive creative director John Mescall present.

Other ads on the list included Meet the Superhumans, an ad for Channel 4 for the Paralympics coverage, Belgian TCV station TNT’s Push to Add Drama and Coca-Cola’s Security Cameras.

He said: “It’s a genuine thrill to have our work honoured at TED. Mainly because the crowd here is amazing.

“There are roboticists, inventors, a 15-year-old who developed a cancer detector, dolphin researchers, a 14-year-old who achieved fusion from a reactor in his garage, a yo-yo champion, and someone whose job title is ‘shepherd of electrons’.

“Coming from an industry where the sexiest job title is creative technologist, it’s a bit of an eye-opener.”

http://www.youtube.com/watch?v=3iIkOi3srLo

http://www.youtube.com/watch?v=IJNR2EpS0jw

http://www.youtube.com/watch?v=kKTamH__xuQ

http://www.youtube.com/watch?v=316AzLYfAzw

http://www.youtube.com/watch?v=AMpZ0TGjbWE

http://www.youtube.com/watch?v=ceTBF1Hik5I

http://www.youtube.com/watch?v=LjJ-F8SoGQo

http://www.youtube.com/watch?v=iP88d87AV1k

http://www.youtube.com/watch?v=ThzdsnXeE28

Please login with linkedin to comment

Latest News

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity
  • Media
  • Technology

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity

How will the future of work look for creative agencies?  How can technology be applied to the creative process – can it be automated? These are the key questions to be grappled with by University of Sydney academic experts and students in a new partnership with international advertising agency J. Walter Thompson China, in Shanghai. […]

Suncorp Appoints OMD As Master Media Agency
  • Advertising
  • Media

Suncorp Appoints OMD As Master Media Agency

OMD Australia has been appointed Suncorp’s Master Media Agency to manage the media planning and buying for the group’s network of brands including Suncorp, AAMI, GIO and Apia. The appointment of OMD comes after Suncorp confirmed it was reviewing its media account in October, putting incumbent Starcom on notice. It also coincides with the company’s move to a network […]

ABC Unveils Its Content Line-Up For 2019
  • Media

ABC Unveils Its Content Line-Up For 2019

The ABC has put recent management turmoil behind it to unveil its 2019 schedule. Highlights include the return of fan favourites Shaun Micallef’s Mad as Hell, Julia Zemiro’s Home Delivery and Anh’s Brush with Fame. David Anderson, ABC acting managing director, said: “The ABC tells the story of Australia and in 2019 we have many great […]

Seven Ways To Apply Speech Analytics In Marketing
  • Marketing
  • Opinion
  • Technology

Seven Ways To Apply Speech Analytics In Marketing

In this guest post, CEO of Delacon, Michael Center (pictured below), says speech analytics has a myriad of useful applications for any business and here he outlines seven applications to improve your marketing… Speech analytics data collected from calls made by potential new customers allows businesses to drive greater personalisation in the online environment and create […]

Opinion

by B&T Magazine

B&T Magazine
Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender
  • Advertising
  • Campaigns

Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender

Stockland has unveiled its 2018 Christmas Campaign, launching across its national social and owned media channels. Titled ‘Give a Little Christmas’ the ad is by creative agency CX Lavender and celebrates the spontaneous, unplanned and unexpected moments that make Christmas special and can bring a community closer. Ben Allen, general manager marketing at Stockland, said: “At Stockland, we believe […]

Harper’s BAZAAR Devotes December Issue To Conservation
  • Media

Harper’s BAZAAR Devotes December Issue To Conservation

The December issue of Harper’s BAZAAR, on sale today, celebrates a unique collaboration between the luxury lifestyle title and Australia’s iconic Taronga Zoo. Fronted by Australian supermodel and mother of two, Gemma Ward, the December issue is devoted to raising awareness to the work Taronga Zoo, and the newly established Taronga Institute of Science and […]

The $400,000 Problem Of Storing Media Assets
  • Media
  • Opinion

The $400,000 Problem Of Storing Media Assets

In this gust post, Collaboro CEO Warwick Boulter (pictured below), says too many marketers aren’t taking care of their very expensive media assets and offers his tips to ensure you safeguard yours… A business’ digital media assets form a significant part of its overall asset portfolio. Maximising the use of these assets and protecting them against loss is […]

Opinion

by B&T Magazine

B&T Magazine