Don’t question Rest

Don’t question Rest
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Many people question the decisions we make as young-un’s, as the new campaign for Rest Industry Super points out.

Maybe that tattoo was questionable, or the guy with the greasy hair and motorbike, but the new campaign for Rest, developed by Arnold Furnace, aims to position Rest as the fund for life, highlighting Rest’s various strengths.

The new campaign will be displayed across outdoor, television and digital elements such as YouTube.

“Chloe and Archie’s campaign is a fresh approach that repositions Rest as a fund for life by showing that some of the decisions we make in our youth actually can turn out to be our best,” Tom Spicer, executive creative director at Arnold Furnace, said.

Mary Atley, general manager brand, marketing and communications Rest Industry Super, added: “We’ve received great industry recognition this year for our strong investment performance and low fees of our Rest Super and Rest Pension products, including being named SuperRatings Fund of the Year 2014 and Pension of the Year as well two Best of the Best super awards by Money Magazine.

“More importantly, we are proud to deliver competitive long-term results to our members and the real benefit of this campaign is its ability to emotionally communicate the true value of Rest membership over time.”

Check out the campaign below.

http://www.youtube.com/watch?v=CSrOa-e-XNM

Credits: Arnold Furnace Team: ECD – Tom Spicer Strategist: Tony Singleton Creative team – Archie Murugaser, Chloe Banicevic, Cameron Brown Design – Darren Cole Senior Account Director – Ian Hartley  TV Producer: Melissa Petryszyn/Monique Pardavi Print Producer – Greg Hyslop/Warrick Nicholson Agency Partners: Production Company – Finch Director – Nic Finlayson Media Strategy – Toby Roderick, Custom Media Client Team Mary Atley – General Manager Brand, Marketing and Communications, REST Industry Super Dimity Atkins – Marketing Manager, REST Industry Super

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