Val Morgan Outdoor and Posterscope are behind Domain’s first hyper-local campaign, to promote its new mobile property app.
The activation, which is running at selected shopping centres in New South Wales and Victoria over a six-week period, sees the app working on three huge digital screens, powered by an iPad.
One screen shows the app, while the other two screens show information on the local property market, such as property of the week and auction clearance rates.
Matt Siddons, marketing director at Fairfax Real Estate, said: “Using digital content we are able to target locally with a high degree of flexibility. This is an ideal way to showcase and demonstrate the power of the Domain app with highly relevant content to shoppers.”
Client: Domain; creative agency: TBWA; outdoor: Val Morgan Outdoor; media: Carat; specialist agency: Posterscope