Domain goes hyper-local

Domain goes hyper-local

Val Morgan Outdoor and Posterscope are behind Domain’s first hyper-local campaign, to promote its new mobile property app.

The activation, which is running at selected shopping centres in New South Wales and Victoria over a six-week period, sees the app working on three huge digital screens, powered by an iPad.

One screen shows the app, while the other two screens show information on the local property market, such as property of the week and auction clearance rates.

Matt Siddons, marketing director at Fairfax Real Estate, said: “Using digital content we are able to target locally with a high degree of flexibility. This is an ideal way to showcase and demonstrate the power of the Domain app with highly relevant content to shoppers.”


Client: Domain; creative agency: TBWA; outdoor: Val Morgan Outdoor; media: Carat; specialist agency: Posterscope

Please login with linkedin to comment

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]