DDB Sydney wins BWS creative account

DDB Sydney wins BWS creative account
SHARE
THIS



BREAKING: Liquor retailer BWS has handed its creative duties to DDB Sydney following a hotly contested pitch.

The move means incumbent GHO loses out on the lucrative account.

In June, the Woolworths-owned chain launched a pitch for its creative advertising account and invited agencies to submit expressions of interest for the business, following a rebranding project which it said had almost doubled its store footprint across the country.

Andrew Hicks, general manager of Marketing for the Woolworths Liquor Group, said: “We are incredibly excited about our new partnership with DDB Sydney.

“DDB are an ambitious team who demonstrated passion for the BWS brand, strong strategic thinking and an ability to distil that thinking into a big creative idea.

“At the outset, our goal was to find a full service agency capable of transforming the BWS brand. We have every confidence that a partnership with DDB Sydney will deliver just that,“ said Hicks.

Andrew Little, managing director of DDB Australia, said: “We are delighted to be working with BWS. They are an incredibly talented team and the work they have done to date across 1,200 stores has been superb.

“Work starts on Monday and I know everyone at the agency is very excited about the prospects for this great brand,” said Little.

Please login with linkedin to comment

Latest News

Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs
  • Advertising

Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs

A new TV series featuring celebrity cook, Anna Gare, and a team of real-life cabbies, hits the screens this week. The show, Anna Gare’s Cab Fare, follows the TV cook as she gathers stories and recipes from 13cabs’ diverse network of cab drivers – culminating in the creation of delicious dishes inspired by Australian drivers […]

Made In Katana Appoints Dylan Adams As Head Of Production
  • Advertising
  • Marketing
  • Media

Made In Katana Appoints Dylan Adams As Head Of Production

Australian-owned creative agency Made In Katana (MIK) has announced the appointment of Dylan Adams as head of production to support its growth in Asia. Adams is an ARIA award-nominated record producer, mix engineer, audio engineer and audio specialist. He joins MIK after a stint as head of music at post-production house Sound Reservoir. In his […]

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships
  • Media

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships

Mamamia has announced the appointment of Howard Wilbury to lead its premium partner division M+. Wilbury’s background spans both media owners and creative agencies, with stints at Channel [V], Westfield, DDB and M&C Saatchi. His most recent role was leading a full-service creative and production agency within the M&C Saatchi Group. Tony Prentice, chief revenue […]

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School
  • Marketing

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School

The University of Sydney Business School has announced the appointment of Andrew Baxter as an adjunct Professor of Marketing. Baxter is currently a senior adviser for KPMG’s entrepreneurial Customer, Brand and Marketing Advisory (CBMA), and previously headed agencies Ogilvy and Publicis here in Australia. In his new role, Baxter will work to establish a dialogue […]