Colgate innovates point of purchase for Sensitive Pro-Relief

Colgate innovates point of purchase for Sensitive Pro-Relief

Colgate has produced a new point of sale display to promote its Sensitive Pro-Relief range.

B&T Magazine
Posted by B&T Magazine

The campaign was designed by Channel 5 and executed by TorchMedia, using a shelf-mounted fin to catch attention at the point of purchase, asking questions about the relevant product.

It will run through March as part of a broader campaign.