Coke launches 2013 Summer push

Coke launches 2013 Summer push
SHARE
THIS



Coca-Cola is ramping up its marketing as the summer heat moves closer with a roaming cooler offering free Cokes and exclusive concerts.

The ‘Coke Loves Summer’ promotion will see oversized Coke coolers pop up on Cavill Ave in Surfers Paradise, Cronulla Beach in New South Wales and on Melbourne’s St Kilda Beach.

Free iced Coke products will be handed out at the coolers that will feature “surprise and delight music moments” with an exclusive concert to be held at the three venues.

Detail surrounding the concerts have not been released with Coke fans told to stay tuned to Coke’s local Facebook page for details.

The coolers will also pop up at the Ashes Cricket matches in Perth and Sydney where thermal scanners will suss out the fans in the crowd most need of refreshment.

Antoinette Tyrrell, marketing manager at Coca-Cola South Pacific, said: “Coke is synonymous with summer fun and the Coke Loves Summer promotion celebrates the bond between Australia’s biggest obsessions.”

“Whether it’s a road trip with no set destination or feeling the sand between your toes on a hot summer’s day, an icy cold Coke, summer is always better.”

The brand has also formed a media partnership with DMG Radio Australia’s Nova network which will see a ‘Coca-Cola Summer of Fresh Hits on Nova’ radio show run for six weeks from December 2, weeknights 6-7pm.

The campaign will run through from the middle of this month to mid-January with TV, cinema, point-of-sale, proximity, social media and digital.

An on-pack promotion will see Coke, diet Coke and Coke Zero labels receive a makeover with a daily $5,000 cash prize on offer along with other summer goods such as mini BBQs and hammocks.

The ‘Coke Loves Summer Cooler’ will be in Surfers Paradise on November 17 and 18 before it moves to Cronulla Beach for November 22 and 23. Its beach tour will wind up at St Kilda beach on November 29 and 30.

CREDITS: CLIENT: Coca-Cola EXPERIENTIAL: Maverick CONNECTIONS PLANNING: Naked MEDIA: Ikon SHOPPER AND PACKAGING: Passport TV AND OOH: Ogilvy PR: Pulse PROMOTION MANAGEMENT, DIGITAL AND SOCIAL: Wunderman.

Please login with linkedin to comment

Latest News

Four Design Learnings From Amazon For Aussie Retailers
  • Opinion

Four Design Learnings From Amazon For Aussie Retailers

In this guest post, the CEO of creative digital agency Butterfly, Liz Mclean, says Amazon’s arrival in Australia – particularly from a website point of view – could be just the kick in the pants many local retailers need… Amazon’s arrival into the Australian market heralds a new era for retailers, holding both positive and […]

Opinion

by B&T Magazine

B&T Magazine
Sixth Annual IGN Select Awards Winners Announced
  • Marketing

Sixth Annual IGN Select Awards Winners Announced

The winners of IGN Australia’s sixth annual Select Awards were revealed during a huge special event at the Australian National Maritime Museum in Sydney on Friday, February 16. Some 225 Media & Game Publishers alongside 320 IGN Community Gamers attended the annual event. 2017 was absolutely crammed with terrific games and several categories were extremely tightly-contested. The top […]

Meet Your Mentors For B&T Bootcamp 2018!
  • Advertising
  • Marketing
  • Media

Meet Your Mentors For B&T Bootcamp 2018!

When it comes to an industry "who's who", you'll find there won't be too much who-ing with this impressionable lot.

by B&T Magazine

B&T Magazine
ANZ Unveils Its 2018 GAYTMs
  • Marketing

ANZ Unveils Its 2018 GAYTMs

Mardi Gras is only weeks away and B&T has already hoisted the mirror ball and donned the hotpants to bring you this.

International Creative Services Redesigns Business Model To Broaden Talent Offering
  • Advertising
  • Marketing
  • Media

International Creative Services Redesigns Business Model To Broaden Talent Offering

Marketing consultancy International Creative Services has announced a new roster of diverse creative and production talent to provide a fully integrated solution for advertising and branded content. The roster includes a broad range of global and local directors, animators, illustrators, motion designers, visual artists, light projectionists, photographers and cinematographers – many of whom Australia will […]

Dirty Data Done Dirt Cheap
  • Opinion

Dirty Data Done Dirt Cheap

Does the mere thought of data fog the brain and stuff the sinuses? Decongest immediately with this lozenge-like read.

Opinion

by B&T Magazine

B&T Magazine
Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh
  • Campaigns
  • Marketing

Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh

HelloFresh Australia, together with content agency Emotive, have launched a new video content series hosted by Home & Away actress Lynne McGranger and entertainer Johnny Ruffo. Dinner Diaries showcases the talent eating their way across the country as they drop into HelloFresh customers’ homes to see what the nation are cooking at dinnertime. The campaign […]

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience
  • Advertising
  • Technology

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience

Independent advertising technology company AppNexus has announced the appointment of Antoinette Hamilton as its vice president of diversity, inclusion and community experience. Filling a new position at the company, Hamilton (pictured above) will spearhead initiatives to promote a diverse and inclusive global community within AppNexus, broaden the range of the company’s talent pipeline, and drive […]

Mango Melbourne Appoints New Head Of Comms
  • Advertising
  • Marketing

Mango Melbourne Appoints New Head Of Comms

If you were to lick your computer monitor while reading this Mango story, it may actually taste like a computer monitor.

by B&T Magazine

B&T Magazine
Pac Mags Appoints Sales Leadership Team
  • Media

Pac Mags Appoints Sales Leadership Team

Look, it's not one but two positive stories about the magazine industry today! You wouldn't read about it, would you?

by B&T Magazine

B&T Magazine
Three Ways To Propel Your Career Now
  • Advertising
  • Marketing
  • Media

Three Ways To Propel Your Career Now

Need a career kick-start without having to wear a feather boa and shake maracas about the office? Read this and pronto.

by B&T Magazine

B&T Magazine
Aussie Cycling Label Attaquer Launches New Racing Kit Via SPLINTR
  • Campaigns
  • Marketing

Aussie Cycling Label Attaquer Launches New Racing Kit Via SPLINTR

Cult Australian cycling label Attaquer approached SPLINTR to present its new Race Ultra+ Collection to the world, and just 24 hours after the brand film launched, the kit was sold out. Attaquer’s new cycling kit aimed to attract not only its current core customer, but also the extreme performance-driven end of the market. Stevan Musulin, […]

Blockhead VFX Hires Richard Betts As Lead Flame Artist
  • Media

Blockhead VFX Hires Richard Betts As Lead Flame Artist

Visual effects and post-production design company Blockhead VFX has announced the appointment of Richard Betts as lead flame artist across its Sydney and Auckland studios. Before the completion of his recent five-year tenure at Fin Design + Effects, Betts completed a seven-year stint at post-production facility The Mill in London. Blockhead co-founder Stefan Coory said: […]