A ‘clean graffiti’ guerrilla marketing campaign for fitness queen Ashy Bines’ new Transformation Centre has taken to Queensland’s streets.
Clean graffiti, also known as reverse or green graffiti, uses stencils and high pressure water hoses to leave temporary stamps on surfaces by washing away grime.
The Ashy Bines campaign, created by Gold Coast based PR agency Ruby Public Relations, aims to raise awareness of the new centre via Queensland’s pavements.
Lucy Fisher, general manager of Ruby Public Relations, said: “Major cities around the world like New York and London have all seen clean graffiti campaigns in their public spaces and we thought it would be a perfect fit for the Ashy Bines Transformation Centre. It fits with her ethos of clean eating and living.”