Bulla Dairy Foods has unleashed a new campaign platform called the Dollop of Happy.
Dollop of Happy website and phone app will “act as a community platform where the newly crowned Bulla Cream Team will provide social fuel for home cooks Australia-wide”.
The ‘Cream Team’ includes of George Calmobaris as ambassador for Bulla Cream along with three foodies who were found through a national search.
Peter Cerny, creative of Tgarage – the agency behind the website, said the “responsive technology” behind the sire will “harness the power of conversation”.
“Incorporating cutting-edge responsive design into both the Dollop of Happy website and phone app, as well as having three everyday Australians as the site’s community managers, will enable users to interact easily from their desktop, tablet and mobile, with apps for both Android and iOS assisting in this,” Cerny said.
“The implementation of this program has marked a significant milestone for Bulla Cream – an idea which has been led by their vision of a world where people love participating in the deliberation and preparation of food.”
Meg Wise, senior product manager for Bulla Cream, added: "This campaign has revolutionised the way we communicate – creating a space where our brand, Ambassadors and consumers can engage and inspire each other, while welcoming new consumers to the brand.”
“Our research has shown that deciding what to cook everyday is a big dilemma and we believe Dollop of Happy will solve this problem for our community – we’ll even send out mobile messages with ideas of what to cook each night.”