Birds Eye and Disney team up

Birds Eye and Disney team up
SHARE
THIS



Simplot Australia has announced the collaboration of Disney and Birds Eye to celebrate the launch of the new Disney animated film Frozen.

The campaign will see many different promotional elements and experiences both in-store and online, including promotions in Woolworths and Coles.

Until December 24 at Woolworths you can enter for the chance to win one of three, all inclusive family holidays to Vail, Colorado.

If you don’t happen to win the main prize, you could also be in the draw to win one of 300 family movie passes to Disney’s Frozen.

From January 1, 2014 Birds Eye will continue the campaign in Coles, where consumers who buy any two products from the Birds Eye range can redeem their purchase for a free Disney’s Frozen themed stationery set in-store.

To complement the in-store promotions, Birds Eye is running a series of games and giveaways via its Facebook page where you can have the chance to win an exciting range of Frozen merchandise.

As if that wasn’t enough, there’s an online puzzle and interactive snowman game where players can try their luck by tossing Disney’s Frozen character Olaf as far as possible across the snow.

“We are thrilled to announce the collaboration between Birds Eye and Disney’s Frozen,” Susan Foley, Simplot Australia marketing communications and branding manager said.

“Both brands represent family enjoyment, shared experiences and of course in this case, the ‘frozen’ connection.”

Opening in cinemas on Boxing Day, Disney’s Frozen follows the epic journey of Anna who teams up with Kristoff and his loyal reindeer Sven, encountering Everest-like conditions, mystical trolls and a hilarious snowman named Olaf in a race to find Anna’s sister Elsa, whose icy powers have trapped the kingdom of Arendelle in an eternal frozen winter.

Frozen is the perfect way to cool off this Christmas, make sure you book tickets for yourself and the kids.

http://www.youtube.com/watch?v=QDB0eZTvMY8

Please login with linkedin to comment

Latest News

New Drinks Subscription Service ‘Cocktail Porter’ Launches Via Leo Burnett Sydney
  • Campaigns

New Drinks Subscription Service ‘Cocktail Porter’ Launches Via Leo Burnett Sydney

‘Cocktail Porter’, an Australian-first subscription service that delivers a premium designer cocktail experience direct to customers’ homes, has recently launched. It will enable people to enjoy bespoke cocktails at home and is brought to market by specialist drinks company Sweet&Chilli via Leo Burnett Sydney. Cocktail Porter is the first project to launch out of Leo […]

Why Australian Marketers Need To Evolve Their Scores
  • Opinion

Why Australian Marketers Need To Evolve Their Scores

In this guest post, David Lambert (pictured below), global head of Medallia Insights Consulting, says a majority of Australian marketers are remunerated based on a Net Promoter Score (NPS) that fails to measure the strength of their customer relationships and drive them to develop customer-centric strategies… Since being thrust into the business lexicon 15 years ago […]

Opinion

by B&T Magazine

B&T Magazine
Sunday TV Wrap: Seven’s ‘All Together Now’ Finds Its Voice, But It’s Nine Doing The Winning Singing
  • Media

Sunday TV Wrap: Seven’s ‘All Together Now’ Finds Its Voice, But It’s Nine Doing The Winning Singing

In a relatively quiet Sunday night of TV, Seven’s All Together Now was the standout entertainment show of the night with 698,000 viewers. Yet again, news and current affairs dominated with Seven’s 6pm news bulletin (913,000) the most watched show of the night followed by Nine’s version with 851,000. 60 Minutes was the third most […]

by B&T Magazine

B&T Magazine
IKEA Turns Broken Lift Into Wonderfully Black Christmas Ad
  • Advertising
  • Campaigns

IKEA Turns Broken Lift Into Wonderfully Black Christmas Ad

A malfunctioning lift is the backdrop to a wonderful Christmas spot for IKEA Italy. The ad features two men stuck in a lift with their IKEA purchases in tow. Unable to escape, the strangers make the best of the situation and set up a festive scenario right there in the lift. The ad’s the work of […]

by B&T Magazine

B&T Magazine
2018 State of Origin - NSW Blues v QLD Maroons

June 6th 2018, MCG #ORIGIN

Digital Image: Nathan Hopkins © NRL Photos
  • Marketing
  • Media
  • Opinion
  • Partner Content

Sport Is A Shining Example Of Darwin’s Theory Of Evolution

In this opinion piece, QMS Media’s Anne Parsons (pictured below) explains why the marketing effectiveness of sport has stood – and continues to stand – the test of time for brands. In the world of media where fortune favours the brave and the shiny new thing takes the spotlight, media channels are being overturned and […]

Partner Content

by QMS Sport

TV WEEK ​​Unveils Inaugural List Of The Next-Gen Women On Aussie TV
  • Media

TV WEEK ​​Unveils Inaugural List Of The Next-Gen Women On Aussie TV

Bauer’s TV WEEK is using its latest issue to celebrate women, with the release of its inaugural list of Next Gen Women of Australian television. The 13-page feature story showcases 37 women who are leading in their field within the Australian television industry. From actresses to writers, producers to reality stars, these women epitomise the modern […]

Why Advertising Needs To Look To The “Good Ol’ Days” To Avoid Becoming Extinct
  • Advertising
  • Opinion

Why Advertising Needs To Look To The “Good Ol’ Days” To Avoid Becoming Extinct

Last week B&T published an opinion piece by J Walter Thompson Sydney’s head of strategy, Carly Yanco, titled Why Aussie Adland Needs To Call “Time” On The “Good Ol’ Days. Unsurprisingly, the piece ruffled a few feathers with some industry veterans and here, B&T regular Robert Strohfeldt, pens his riposte to young Yanco’s claims… This is the third time […]

Opinion

by B&T Magazine

B&T Magazine
Remarkable Marketers: Meet Blackmores’ Tami Cunningham
  • Marketing
  • Partner Content

Remarkable Marketers: Meet Blackmores’ Tami Cunningham

There are some pretty remarkable people in our industry, each offering their own unique perspective to adland. While we spend so much time learning about our peers’ career highlights, B&T thought it high time to dig a little deeper, and find out what makes the shining stars of our industry tick and, at times, tock. […]

Partner Content

by Carat

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?