A Christmas tree adorned with real Best&Less customers is the culmination of the retailer’s 2013 Xmas campaign by Banjo Advertising.
The ad is a “modern and stylised” take on Christmas, according to the release, with the featured customers recruited via a social media callout.
“With this TVC Best&Less continues to position themselves as an alternative to both boutique fashion houses and discount department stores.” To see the ad click here.
For more Christmas ads from Myer, DJs, Coles and Woolies click here.
CREDITS: Client: Best & Less Head of Brand & Marketing: Jee Moon Campaign Manager: Julie Caulfield Assistant Campaign Manager: Sara Mauceri Agency: Banjo Advertising ECD: Georgia Arnott Art Director: Casey Schweikert Copywriter: Lewis Farrar Senior Planner: Peta Morton Account Director: Richard Frost Account Executive: Ashleigh Beddoes TV Producer: Meredyth Judd Junior TV Producer: Stephanie Cameron Media: Bohemia Production Company: Rabbit Director: P3anut Producer: Jonas McLallen Music: Silencio