The success stories of past MasterChef contestants have been celebrated in the spirit of Bendigo Bank’s sponsorship of the television series.
The post-MasterChef journeys of well-known contestants Adam Liaw, Justine Schofield and Callum Han have been captured in a series of short films.
Created by Generate, Network Ten’s premium creative solutions division, the three films draw a narrative of each contestant from their time on MasterChef Australia to the curation of their own successful small businesses.
Directed by acclaimed filmmaker Gracie Otto from Filmgraphics Entertainment, the 30-second films will be aired during MasterChef Australia.
“Our mission was to find a way to extend the association between MasterChef Australia and Bendigo Bank, bringing to life the bank’s Bigger Than A Bank’ ethos,” said Melissa Fein, national head of Generate.