Bendigo Bank celebrates journeys of former MasterChef contestants

SHARE
THIS



The success stories of past MasterChef contestants have been celebrated in the spirit of Bendigo Bank’s sponsorship of the television series.

The post-MasterChef journeys of well-known contestants Adam Liaw, Justine Schofield and Callum Han have been captured in a series of short films.

Created by Generate, Network Ten’s premium creative solutions division, the three films

Draw a narrative of eacvh contestant from their time on MasterChef Australia to the curation of their own successful small businesses.

Directed by acclaimed filmmaker Gracie Otto from Filmgraphics Entertainment, the 30-second films will be aired during MasterChef Australia.

“Our mission was to find a way to extend the association between MasterChef Australia and Bendigo Bank, bringing to life the bank’s Bigger Than A Bank’ ethos,” said Melissa Fein, national head of Generate.

 

Please login with linkedin to comment

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?