Belvoir promotes its new provocative show

Belvoir promotes its new provocative show

Surry Hills theatre company Belvoir has launched a racy new TVC and outdoor campaign to promote its production of Tennessee Williams’s masterpiece, Cat on a Hot Tin Roof.

The campaign has also been launched to support the show’s transfer from the Belvoir St Theatre to the Theatre Royal.

The show, starring Jacqueline McKenzie and Ewen Leslie, is an explosive story of sexual repression.

Belvoir's campaign has been created to highlight the drama and sensuality in the production, moving away from the Belvoir’s season look to attract a new audience to view the theatre company’s production in its new venue.

The show sold out at the Belvoir St Theatre and has been transferred to the Theatre Royal, running for two weeks only from 10 April.

The TVC is by Screen Tide and the outdoor advertising by Alphabet Studio will appear on bus and taxi backs.

Please login with linkedin to comment

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]