Surry Hills theatre company Belvoir has launched a racy new TVC and outdoor campaign to promote its production of Tennessee Williams’s masterpiece, Cat on a Hot Tin Roof.
The campaign has also been launched to support the show’s transfer from the Belvoir St Theatre to the Theatre Royal.
The show, starring Jacqueline McKenzie and Ewen Leslie, is an explosive story of sexual repression.
Belvoir's campaign has been created to highlight the drama and sensuality in the production, moving away from the Belvoir’s season look to attract a new audience to view the theatre company’s production in its new venue.
The show sold out at the Belvoir St Theatre and has been transferred to the Theatre Royal, running for two weeks only from 10 April.
The TVC is by Screen Tide and the outdoor advertising by Alphabet Studio will appear on bus and taxi backs.