Affinity unveils Salvos’ Christmas campaign

Affinity unveils Salvos’ Christmas campaign

Affinity and the Salvation Army have teamed up to launch the Salvos’ second annual ‘Give a Lunch for Christmas’ campaign.

The integrated campaign encourages Australians to help fill 8000 empty plates by sharing photos of their festive lunches via Instagram, Facebook and Twitter.

The ‘sharing’ component will help raise awareness for those who don’t have access to a Christmas lunch, according to Affinity MD Luke Brown.

”The more people hear about it, the more donations we’re hoping to inspire,” he said.

“The campaign’s aimed directly at younger donators, with an affordable $10 giving someone in need a meal.

“It also seemed like the perfect audience to ask for help in generating a bit of free publicity, by sharing lunch photos and asking their friends to donate.”

The campaign involves TV, print, digital, outdoor and direct interactions.

Donations can be made via SalvosGiveaLunch.org.au.




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]