Aegis' creates full-service Huckleberry

Aegis' creates full-service Huckleberry
SHARE
THIS



Aegis Media has created a full service media and digital creative shop, Huckleberry, by merging staff  from its former Havas Media outfit with creative digital agency Rodeo.

The launch comes as Havas Media Group today announced local operations, bringing an end to Aegis Media’s use of the Havas Media brand in Australia.

Huckleberry launches today with 60 staff in Melbourne with Melissa Roberts (pictured top) as managing director of media and Aaron Tobin (pictured below) as MD of creative.

Roberts said the merger has created one fully integrated full service offering in Huckleberry.

“It’s important to note that we will continue to work with other agency partners both inside Aegis Media and externally, continuing the strong industry relationships that we have in place.”

Tobin added: “This is a great opportunity to build on our collective service offering for clients, creating a business with the skill set to deliver complete communications solutions, right from insight to delivery to market.”

The joint MDs will report to Aegis Media’s ANZ chief executive Luke Littlefield with executive support from David Stephenson, CEO of creative services.

Please login with linkedin to comment

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?