AFR Magazine goes for triple impact cover

AFR Magazine goes for triple impact cover
SHARE
THIS



Three front covers feature on the Australian Financial Review Magazine’s annual Design issue, in a campaign sponsored by Lexus.

The three covers feature the theme of the 2013 issue: Dream, Make, Think.

The ‘Dream’ cover features advertising guru David Droga, the ‘Make’ cover shows furniture designer and maker Laura McCusker, and the ‘Think’ cover has a photo of architect Callum Fraser.

The multiple covers are sponsored by Lexus, which is running two full page ads facing the consecutive covers.

Jeni Porter, AFR Magazine editor, said: “In magazine publishing, the impact of the front cover is all important. Giving the Design issue three front covers is a fresh and powerful way to engage our readers, and has provided Lexus with a unique way of showcasing its brand.”

Mandy Reusche, executive business director at TMS, Lexus’ media agency, added: “For the launch of the Lexus IS line, we wanted a powerful and innovative print media execution. We are using the media in a way which allows Lexus to stand out from other advertisers.” 

Please login with linkedin to comment

Latest News

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]