This year’s News Corp Australia Cannes Young Lions competition has launched today with a number of changes to mark its sixth year including more local industry input and category sponsorship.
The contest aims to shine the light on Australia’s young creative talent in media, marketing, digital, film and print and send the best to represent the country at the 2014 Festival of Creativity in Cannes, France.
The changes to this year’s competition include:
- Input from an Australian Cannes Young Lion industry committee which includes Katie Rigg-Smith from Mindshare, Chris Brown from DDB Group Australia, Tim McColl-Jones from Qantas, Kieran Ots from Leo Burnett and Ben Welsh from M&C Saatchi to help drive the direction of the program in future years
- Runners up in the Print & Media competitions will be given the opportunity to participate in Young Spikes at Spikes Asia – the Asia Pacific’s Festival of Creativity, courtesy of News Corp Australia
- A revamped digital competition that brings more focus on the creative idea, rather than the technical solution
- An online portal for entries for a seamless entry process
- Commercial support through category sponsorship. The sponsors are:
- Media – UM
- Marketing – Commonwealth Bank of Australia
- Film – Foxtel
- Creative – AJF Partnership
- Digital – Qantas
- A registration fee of $60 + GST for each entry
The competition, which closes on April 4, is open to anyone under the age of 28 while entries to the marketing category are open to under 30s.
To enter contenders need to respond to a brief with entries then judged by a panel of industry specialists. Media and marketing finalists will fly to Sydney to complete in a second-round 24 hour brief with film finalists to respond to a 48 hour brief.
Fiorella Di Santo, News Corp Australia’s group director sales, said:
“News Corp Australia’s 2013 Cannes Young Lions competition was awarded ‘most successful’ in the world. This accolade has given us the opportunity to expand the program, inviting more industry participation and allowing for more talented Australian young creatives to compete on the world stage.
“The development of local creative talent is crucial to the success of the Australian advertising and marketing industry. Through the Cannes Young Lions program, we are unearthing Australia’s future stars by giving them opportunities internationally to represent their country as well as exposure to the best industry leaders – invaluable for future career progression.”
News Corp will also provide presentations skills training via The Metta Group.
The 61st Cannes International Festival of Creativity will run from June 15-23 2014.