The 10 Micro-actions To Reinvent Aussie Creativity: 3% Keynote Cindy Gallop

The 10 Micro-actions To Reinvent Aussie Creativity: 3% Keynote Cindy Gallop
SHARE
THIS



She was our final keynote speaker at The 3% Conference Australasia yesterday in Sydney, and boy oh boy did Cindy Gallop not disappoint.

The industry trailblazer, and founder and CEO of MakeLoveNotPorn, focused her presentation on reinventing creativity Down Under, and challenged attendees to design their own creative venture. 

Gallop noted there is still a “colonial” attitude from the big agency networks towards Australia, and that the key ingredient to driving creativity across the nation is diversity – whether that be gender, age, race, sexuality or disability. 

“Australia has the ability to attract a vast amount of diversity to its shores. It’s better placed than most other markets in the world,” she said. 

There are 10 ‘micro-actions’ to be the future of Aussie creativity, according to Gallop. Here they are (in her words): 

  1. Say what you really think. By doing so, you find out what you really think. That is baseline, ground zero for creativity. Put your ideas down on paper (email) and claim them.
  2. Look around you. What’s missing? When you identify what it is…
  3. Start/do it yourself. When you start it…
  4. State your ambition. Once you say it, you’ll feel a lot better because it makes it concrete. It will also help identify your ‘default throwaway descriptor’ (how somebody quickly references you when you’re out of the room).
  5. Don’t spend any money to start it. You don’t need money to start your own creative venture, which can go alongside your current job. Road test it using channels like a blog. Identify your minimum viable cost of living.
  6. But set out to make an absolute goddam F$*@king shit-ton of money. Females need to build their own financial ecosystem, because the white male one isn’t working. Design your business model according to how you want to make money. Enable women the capital they need to scale and grow their business through ways such as crowdfunding.
  7. Design your business the way you want it to work. You cannot do new world order business from an old world order place.
  8. Do everything through a diverse lens.
  9. Your clients’ business partners and co-founders are all around you [at The 3% Conference]. Say hi now. There is a huge amount of money to be made from taking women seriously. Our industry is not putting its money where its mouth is. Invest in it, and boy oh boy will you see a return on investment.
  10. Don’t give a damn what anybody else thinks if you want to be the future of advertising. 

Gallop finished her presentation with a final call to action: “Go out there, start your own thing, make Australia proud and show the rest of the world – and do it quickly.” 

 3% Conference banner

The 3% Conference Australasia sponsor block

 

Latest News

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great
  • Marketing

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great

Insight and strategy consultancy The Leading Edge has conducted research into what makes a brand great. In partnership with its sister Enero group agencies Hotwire and Orchard, the report identifies five specific roads that take brands from good to great to greatness. The findings reveal that brands which encompass greatness have five distinct qualities: passionate vision, a sense […]

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation
  • Campaigns

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation

Australia is home to some of the deadliest predators in the world. But nothing has posed a greater threat to our environment and marine life than single-use plastic. A new report by HP and Planet Ark released last week found that Aussies rate marine plastic pollution as their top concern when it comes to environmental […]

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’
  • Media

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’

Ten teams of young creatives will vie for the prestigious Young Spikes Design Competition Award at Spikes Asia 2018, a three-day festival of creativity held between 26-28 September 2018. The competition garnered 123 submissions – the most of any Young Spikes competition – from executives aged 30 and under across the Asia Pacific and Japan. […]

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler
  • Media

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler

Corporate affairs agency Wilkinson Butler is delighted to welcome Nick Albrow to join its board as a director. Albrow joins chairman Peter Wilkinson and managing director Andrew Butler as the business builds on its reputation as one of the leading crisis and issues firms in Australia. Joining in September 2017 as an account director, Albrow has […]

Mastercard Marketing Chief Sarah Pike Exits
  • Marketing

Mastercard Marketing Chief Sarah Pike Exits

Mastercard marketing boss Sarah Pike has exited. Sadly, not via a half-pike somersault with twist, but the actual exit.

by B&T Magazine

B&T Magazine
Adobe Appoints New ANZ Marketing Director
  • Marketing
  • Technology

Adobe Appoints New ANZ Marketing Director

Adobe announces new ANZ marketing 'big cheese' who's set to go by the title of marketing director and not Queen Gouda.

by B&T Magazine

B&T Magazine
Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm
  • Media

Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm

Publicis Media agencies Zenith and Starcom were named a ‘Leader’ and a ‘Strong Performer’, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the ‘Strategy’ and ‘Current Offering’ […]