ZOO Group Opens For Business In Singapore

ZOO Group Opens For Business In Singapore
Charlotte Parsons
By Charlotte Parsons
SHARE
THIS



With a planned opening this November, ZOO group’s first agency outside of Australasia will be lead by agency veteran Shirley Tay, managing director of Ogilvy Singapore, who departed the agency last week after 15 years.

Pawl Cubbin, ZOO group CEO said, “We are passionate about developing a strong, global, independent network and we know that attracting the best and brightest people in each region is crucial. Singapore is the right place for us to begin our journey and with Shirley on board, we’re confident it’s also the right time.”

On joining ZOO after almost two decades at Ogilvy, Tay said, “I am very excited to be a part of ZOO group and by the opportunity to build, shape and create something that truly adds value to the client’s business and the people that I work with. We’re keeping it simple by going back to basics and giving clients the tools to navigate and stand out in today’s complex environment. It is going to be daunting and challenging to start from ground zero, but at the same time exciting and fulfilling to be an important part of the group’s future plans.”

In the last year ZOO group has expanded its client base into a diverse portfolio, winning important projects from Ferrero Rocher, Brown-Forman, CSR and Red Energy as well as multiple government bodies.

Please login with linkedin to comment

Auckland Expansion Meerkats

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]