The Young Spikes Competition and the Spikes Academy have opened for registrations, giving creatives 30 and under the chance to gain recognition and make their mark on the industry.
There are three Young Spiles competitions for 2024:
Teams have to come up with a fully integrated campaign in response to a brief before demonstrating how it can be launched and executed.
Teams must create an integrated, digital-led campaign, explaining how the use of technology answers the brief in a creative way. The objective is to show how the power of digital technology can answer the Competition Partners challenge.
Teams will be required to create an innovative PR campaign in response to the brief given by the competition partner.
Teams of two have to submit a piece of work answering the brief. For the Integrated competition, teams of two or three are welcome). The work will be judged and scored by a panel of creative communications experts.
8 March 2024, 4pm Singapore time:
Live Briefing (only pre-registered teams will be able to attend)
9 March 2024:
13 March 2024:
Live presentation & judging
14 March 2024:
*Gold, Silver & Bronze winners will be announced at Spikes Asia Summit on 14 March 2024
Gold winners will be invited to attend the Awards Ceremony & Dinner on 14 March 2024.
The Spikes Academy is open to creatives and brand marketers under 30 with at least one year of experience in the industry.
Two Deans have been appointed to head up the Academy, Guan Hin Tay, creative chairman, BBDO Singapore and Merlee Jayme, chairmom / founder of The Misfits Camp, who will shape the two-day programme and deliver a world-class learning experience for students.
- Embracing the creative process
- Building emotional resilience
- Fostering curiosity, creativity and risk-taking
- Making creativity a habit
- Storytelling and communication
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Reddit’s annual Recap report has revealed the issues and moments that captured Australia’s collective mind over 2023 with, naturally, the Matildas featuring high on the list. The inaugural Australia-hosted Women’s World Cup saw Aussies glued to the footy (or, indeed soccer) with one enterprising user capturing the moment that Cortnee Vine scored the winner against […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Spikes Asia has revealed its 2024 Jury line-up today. The 93 industry experts from across 18 markets represent APAC’s leading talent from a diverse range of disciplines. 2024 sees the highest representation from brands, including Budweiser, Procter & Gamble, Unilever and, for the first time, Adidas, AXA Asia, Burger King, FWD Insurance, PepsiCo, Suntory and […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]
Following a period of significant client growth, leading auto marketing agency, DBC2 has appointed Jason Fisher (lead image) to the newly created role of CEO. The appointment is part of DBC2’s long term growth strategy ahead of the agency announcing a brand refresh and expanded proposition in early-2024. As a new shareholder of the business, […]
Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]