Yahoo7 has unveiled Flurry Push, a free offering from the new Flurry Marketing Suite that enables app developers to send targeted messages to re-engage and retain users across Android and iOS.

Key features of Flurry Push include actionable analytics, triggered push notifications and user segmentation.

With Flurry Push, developers have the option to choose between three types of push notification campaigns:

• Promotional: schedule one-time, daily, weekly, or as-it-happens push notifications to drive engagement with new features, events, contests or other app content.
• New user retention: convert new users who have recently installed the app to active users and increase overall retention.
• Event-driven: re-engage and convert users following a specific event or behaviour within the app.

Damjan Ivanac, head of product at Yahoo7, said: “We’ve heard consistently from our developers that messaging is one of the most powerful tools for boosting user engagement.

“With Flurry Push, we’re putting free messaging front and centre to empower developers to take charge of their app business and address the perennial challenge of long-term engagement.

“We’ve already seen how impactful Flurry Push can be locally, with a trial campaign demonstrating a four-fold increase in notification engagement.”