Yahoo7 Introduces Free Targeted Messaging Tool For Mobile Developers
Yahoo7 has unveiled Flurry Push, a free offering from the new Flurry Marketing Suite that enables app developers to send targeted messages to re-engage and retain users across Android and iOS.
Key features of Flurry Push include actionable analytics, triggered push notifications and user segmentation.
With Flurry Push, developers have the option to choose between three types of push notification campaigns:
- Promotional: schedule one-time, daily, weekly, or as-it-happens push notifications to drive engagement with new features, events, contests or other app content.
- New user retention: convert new users who have recently installed the app to active users and increase overall retention.
- Event-driven: re-engage and convert users following a specific event or behaviour within the app.
Damjan Ivanac, head of product at Yahoo7, said: “We’ve heard consistently from our developers that messaging is one of the most powerful tools for boosting user engagement.
“With Flurry Push, we’re putting free messaging front and centre to empower developers to take charge of their app business and address the perennial challenge of long-term engagement.
“We’ve already seen how impactful Flurry Push can be locally, with a trial campaign demonstrating a four-fold increase in notification engagement.”
Latest News
Network 10 And Nickelodeon International Partner For First-Time With Live Action Series
Nickelodeon International and Network 10 have announced their first-ever partnership, greenlighting live-action TV show Taylor’s Island (working title). The show will be produced by Fremantle with significant production investment from Screen Australia, and premiere across Nickelodeon channels globally in early 2022. Nordic Entertainment Group is also a partner to the agreement, and will premiere Taylor’s Island […]
Introducing The Zavy Social Scoreboard
You might have noticed a colourful scoreboard sitting on the B&T homepage this month. Well, allow us to formally introduce ourselves – and it. We’re Zavy. And we believe in the promise of social media: brand building by two-way engagement and rich communication. What does this have to do with a scoreboard? […]
Study: 81% Of Creatives Say COVID’s Hit Their Earnings, 40% Saying It’s More Than Halved
A new survey released today from global creative platform Genero shares first-hand findings from creative talent around the world about the impact COVID-19 has had on their work life, and what the future holds for the creative production industry. The report, The Impact of COVID-19 on the Global Creative Industry, finds that COVID-19 has accelerated […]
Priceline Pharmacy Celebrates Every Day Being A Festival of You, Via Whippet
From the head lice that’s got the kids itching for relief to your husband’s chainsaw-style snoring that has you yawning all day long, little health issues can have a big effect on your family’s day-to-day happiness.
Foxtel Media Unveils Four New Digitally Enabled Cient Offerings
Foxtel Media has announced four new offerings to provide advertisers expertise in more targeted, dynamic media delivery as part of a realignment towards digital. The new offerings are Foxtel Xplore Audience targeting on Kayo, addressable audience targeting on Foxtel Go, the ability to target in-venue viewers on Fox Venues, and a new Dynamic Trading Platform. […]
“The Free And Open Internet Is A Force For Good”: Quantcast Reveals New Intelligent Audience Platform
On Thursday, Quantcast held their Virtual NOVA event, discussing the current state of the advertising industry, the end of third-party cookies, the open internet vs walled gardens, and data privacy and consent. The event coincided with the launch of their new Quantcast Platform. It is an intelligent audience platform powered by the company’s patented AI […]
New Research Reveals Men Unsure How To support Gender Equality
Global marketing agency LEWIS today revealed findings from its new global research on gender inequality, conducted in support of the global HeForShe movement. You can read the report in full here. The report shows the impact and perceptions of gender inequities during the pandemic across 13 countries. The findings reveal an alarming trend: 98 per […]
Haystac Wins Dairy Australia’s PR
Social relations agency, Haystac, part of the BWM Dentsu Group, has been appointed PR agency for Dairy Australia following a competitive pitch. As the national services body for the dairy industry, Dairy Australia supports the profitability and sustainability of dairy farming and its role in producing quality, nutritious food, while committing to the care of […]
Marketing Heavyweights Join ADMA Advisory Committee
ADMA advisory committee now offering some real marketing muscle. Plus, a cleaner oven after the Mr Muscle.
Hamish Blake & Zoe Foster-Blake Return For Tourism Australia’s Latest Marketing Push
Hamish Blake and Zoe Foster-Blake officially replace Celeste Barber for feeling like they're in every bloody ad on TV.
Integral Ad Science Releases “Power Of Context” Report Surveying APAC Market
B&T's taken this Integral Ad Science report & delicately sliced it into sashimi-like morsels for your delectation.
Amazon Changes ‘Hitler-Esque’ Logo
Despite attempts to come back into fashion, it remains an ongoing and uphill battle for the toothbrush moustache.
Paper Moose Announces Graham van der Westhuizen As General Manager
Paper Moose announces Graham van der Westhuizen as new GM. Yet, no confirmation of whether he's Dutch or German.
10 Secures Rights To Oprah’s Meghan And Harry Interview
Typically, when a Royal does a "tell-all" interview they tend to go horribly badly. Here's hoping history continues.
“Leaves A Nazi Aftertaste!” Sydney Westfield Forced To Apologise For Swastika Face Masks
Shoppers fume at unsavoury mannequin display at a suburban Westfield. And this time it wasn't even Honey Birdette.
Channel 10 Unveils New Bachelor, Pilot Jimmy Nicholson
Bachelor Jimmy Nicholson all set to find love! But, in reality, he'll be pursued, roasted & pilloried by the tabloids.
Wednesday TV Wrap: A Night Of New Releases
There was some enticing new programming from the networks last night. That said, everyone just watched MAFS.
Dentsu Report: COVID Has Accelerated Consumer Behaviour Change & Brands Risk Being Left Behind
Dentsu's 'Age of Inclusive Intelligence' report includes added dietary fibre for those who like to read on the toilet.
JCDecaux Wigs Up For Mardi Gras In Oxford Street Installation
Everyone is gay come Mardi Gras! Well, maybe not Tony Abbott or Mark Latham, but everyone else is momentarily gay.
What The FLoC? Google Vows To Stop Tracking Users For Ads
B&T's tech writer debunks industry reputation for being humourless by sneaking slightly lame gag into headline.
WPP’s Wunderman Thompson Acquires Mobile Tech Provider NN4M
WPP acquires tech provider NN4M; a name that makes you sound like you've burned the roof of your mouth with hot cheese.
Thinkerbell, BINGE And Grill’d Unveils The Brain Burger To Celebrate Return Of ‘The Walking Dead’
Yes, this burger contains an actual lamb's brain, making it the perfect way to get the kids NOT to nag for fast food.
Simone Gupta Promoted To CEO Of Havas PR Australia
Havas sweeps in a new era of PR. Arguably bad news for the Champagne swilling, coke snorters left in the industry.
Pinterest Presents The Currency Of Predictive Trends And Unveils New Advertiser Tools
If you're not on the Pinterest bandwagon you will be after this. Or, there's the 'free Britney' bandwagon if you prefer.
WINR Launches First-Party Data Hub For Publishers
WINR unveils first-party data hub for publishers which apparently can't air fry cheesy beef empanadas.
Havas Media Group Promotes Danni Dimitri To Head of Strategy, Sydney
Havas has promoted Danni Dimitri to head of strategy. Confirms she is no relation to Happy Days' Chachi Arcola.
EatFirst Put Women At Centre Of Plate For International Women’s Day
Catering marketplace EatFirst to hero their female businesses during this year’s celebrations
Our Revolution Appointed By Drinks Brand Bickford’s
B&T adores the traditional taste of the Bickford's cordial range. We just like to modernise it by putting tequila in it.
Rexona Clinical’s Unique ‘Pitvertising’ Won The Summer, Via Clemenger BBDO Sydney
While the Sydney Sixers won the BBL season ten trophy, Rexona Clinica won the summer sports marketing battle with a game-changing sponsorship idea. BBL 2020-21 series will go down as the ‘Year of the Pit’ after Rexona Clinical owned the summer after unveiling its new form of advertising sponsorship – ‘Pitvertising’. The concept, devised by […]
Air Wick Launches The Rare Bloom Project To Save 120 Native Wildflowers
B&T's sad to report that even the mighty Air Wick's no match for the power of our editor's colon and lower intestine.
