Xandr has shared insight into its multi-faceted approach to identity solutions, to facilitate high-value transactions for buyers and sellers following the deprecation of third-party cookies and device IDs.
Xandr is laying the groundwork for agnostic interoperability for identifiers, so its clients can work flexibly with first-party data, including authenticated user data, and industry identity solutions, alongside modelled and contextual solutions, support for browser-provided frameworks, technology that enables ad serving without personal data, and AT&T-backed data capabilities to help advertisers execute audience-based buying across screens.
“It is really exciting to support these global industry solutions and build upon the momentum that aims to help brands take a privacy-first approach to consumer engagement,” said Sam Tan (pictured), Senior Director of Market Development, APAC, Zandr.
“Our ability to support local clients to leverage their first party data or work with their preferred industry solution is another foundational piece enabling market participants to take back control over the digital advertising value chain.”
“This is essential for the digital ecosystem to reward content creators fairly for their efforts while at the same time respecting consumers’ desire for greater privacy and more relevant experiences.”
“Xandr’s end-to-end platform uniquely meets the needs of our global client base as well as the broader industry, while maintaining high respect for consumer privacy,” said Ewa Maciukiewicz, Senior Director, Product Management, Xandr.
“Xandr has taken a thoughtful and methodical approach to helping our clients navigate complex regulatory landscapes, while achieving business objectives. It is critical we continue to ensure holistic reach across relevant audiences, seamless measurement and insights to support attribution.”
At this time, Xandr also announced its plan to support the Unified ID 2.0 solution, netID solution, and LiveRamp Authenticated Identity Infrastructure, with the aim of allowing planning, targeting, segmentation and measurement of digital campaigns with authenticated IDs on the Xandr Invest and Xandr Monetize platforms.
A champion of collaboration and innovation across RTB and Prebid, Xandr has long-supported industry initiatives that promote trust, transparency and consumer consent.
“Xandr has a history of contributing time and energy to the development and adoption of industry standards with IAB Tech Lab, particularly in its leadership on privacy, data protection, and supply chain transparency. We’re excited to see Xandr lean into standards as they take more public steps to contribute to Tech Lab’s Addressability, Accountability and Global Privacy work,” said Dennis Buchheim, President, IAB Tech Lab.
The infrastructure powering Xandr’s marketplace offers a uniquely efficient and transparent foundation for cohesive, converged campaigns on the open internet.
Spanning digital and TV advertising buying and selling, the platform’s automated, data-driven system reduces fragmentation and data transfer, and enables unified reach across unique audiences while providing unified forecasting and measurement.
On Xandr’s platform, buyers will be able to utilise their identity providers of choice to drive targeting and frequency capping strategies across scaled inventory, meeting campaign objectives across private and open marketplace transactions in one of the largest omnichannel, global supply exchanges.
Publishers will be able to leverage their first-party IDs and industry ID solutions across deal types in ad requests in order to monetise inventory without cookies or device IDs.
Xandr continues to work with scaled first-party data owners across its international client base, including premium publishers, so they can utilise first-party identifiers for effective targeting, frequency capping and measurement.
Experience with AT&T and WarnerMedia’s scaled data infrastructure bolsters Xandr’s ability to support publishers’ technology requirements.
Beyond these developments, Xandr is uniquely positioned to optimise campaigns across premium cookie-less formats such as Connected TV and Data-driven Linear TV.
The offerings are underpinned by industry-leading expertise bridging digital and TV, and a history of respect for and experience with user data and privacy.
Please login with linkedin to commentXandr
Today, Integral Ad Science (IAS), a global leader in digital ad verification, released its Media Quality Report (MQR) for H2 2020, providing transparency into the performance and quality of Australian digital media, alongside global comparisons. Integral Ad Science’s H2 2020 MQR highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and […]
Quintis Sandalwood has appointed Illuminate as its global PR partner following a competitive pitch process. Proudly Australian, Quintis produces and markets Indian Sandalwood oil, logs, chips and powder products across the world to major companies in industries such as fragrance, aromatherapy, cosmetics, handicrafts and Traditional Chinese Medicine industries. Illuminate will be responsible for a global communications […]
Hopefully the weekend has given everyone enough time to recover from B&T’s 30 Under 30 awards and prepare themselves for our official photo dump! We shared some of the highlights last week, and now you can peruse all of the pictures taken on the night. Thank you to everyone for attending this year’s awards, and […]
Kinderling Kids Radio (Kinderling) has announced the completion of its move from DAB+, where it launched six years ago, to a direct-to-consumer streaming model, accessible online or through the Kinderling Kids iOS and Android app. The Parent Brand, the parent company of Kinderling Kids and Babyology, made the decision to shift as streaming and on-demand […]
Most people over 60 stay on top of their health with regular check-ups. Whether it’s eyes, prostate or breasts, they realise at their age it’s important. But one that gets ignored is hearing. They’d rather live with gradual hearing loss, and continually ask what, huh, pardon or sorry until it seriously impacts their life and […]
Creative communications agency Connecting Plots has been appointed by Casella Family Brands to handle the social media accounts for [yellow tail] wine in Australia. The win follows an audit of the Casella Family Brands social activities, which led to [yellow tail] rethinking its approach to social media and how it aligns with its overall marketing […]
v2food, has appointed HERO’s B.B.E as the lead strategic and creative agency for the brand following a competitive pitch process. v2food is an Australian pioneering food technology business with a global vision to feed the planet sustainably. After launching nationally in 2019, v2food has been on a mission to offer Australians an easy alternative to meat […]
Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first party identifiers in privacy-safe ways. With the pending elimination of third-party cookies, the industry must establish future-proof identity solutions for publishers and buyers.
The Commercial Producers Council is delighted to announce the appointment of Martin Box (pictured) as its new Co-Chair, effective immediately. Box, Head of Production at Airbag, joins Co-Chair Pip Smart, and fills the vacancy left by Lucas Jenner who steps aside from the Co-Chair role after four years of service, in accordance with the CPC’s […]