B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • AFL
  • Pinterest
  • WPP
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • ARN
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: WordStorm PR Partners With The Food Crafters
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > WordStorm PR Partners With The Food Crafters
MarketingMedia

WordStorm PR Partners With The Food Crafters

marnie
Published on: 14th July 2017 at 11:31 AM
marnie
Share
2 Min Read
SHARE

WordStorm PR has announced it is now representing The Food Crafters, a newly-launched company that is reinventing much-loved traditional foods for the world of special dietary requirements.

Well-versed in the health food industry, France Rechichi and David Amar have always pushed for change and embraced innovation. After noticing a gap in the hospitality market for gluten free pizza bases, their first business venture Pizzaiolis was established.  With the business taking off, the two business partners brainstormed other products they could produce to meet individual dietary requirements without compromising on nutrients, texture or taste.

The Food Crafters is the brainchild of France Rechichi and David Amar, who decided it was time for gluten-intolerant cookie lovers to get the food they love.

Using their joint expertise, they developed a solution and have launched a range of cookies that can satisfy both dietary and sweet-tooth needs. Low in sugar and high in fibre, the gluten-free cookie range does not rely on empty calories and offers a healthy alternative in a limited market.

Wordstorm PR director Monica Rosenfeld said the agency was excited to be working with The Food Crafters.

“The dynamic team are changing the landscape of gluten-free products, and we look forward to informing the public about a product that can meet dietary requirements without compromising on taste or nutrition,” she said.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: 2016
Share

Latest News

Meet Adland’s Best Number-Whisperers In The Best Of The Best Data Scientists!
09/07/2025
State Vs State, Campaign Vs Campaign: Brands Go Head-To-Head In The Origin Decider
09/07/2025
Calling on a Bestie: Bradman Best scores the try that swung the physical encounter in favour of the NSW Blues.
The Off-Field Action Keeping Aussie’s Talking During Origin Game 2
09/07/2025
Virginia Hyland Launches Legal Proceeding After Departing Havas Media
09/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?