WordStorm PR has announced it is now representing The Food Crafters, a newly-launched company that is reinventing much-loved traditional foods for the world of special dietary requirements.

Well-versed in the health food industry, France Rechichi and David Amar have always pushed for change and embraced innovation. After noticing a gap in the hospitality market for gluten free pizza bases, their first business venture Pizzaiolis was established.  With the business taking off, the two business partners brainstormed other products they could produce to meet individual dietary requirements without compromising on nutrients, texture or taste.

The Food Crafters is the brainchild of France Rechichi and David Amar, who decided it was time for gluten-intolerant cookie lovers to get the food they love.

Using their joint expertise, they developed a solution and have launched a range of cookies that can satisfy both dietary and sweet-tooth needs. Low in sugar and high in fibre, the gluten-free cookie range does not rely on empty calories and offers a healthy alternative in a limited market.

Wordstorm PR director Monica Rosenfeld said the agency was excited to be working with The Food Crafters.