WordStorm PR has announced it is now representing The Food Crafters, a newly-launched company that is reinventing much-loved traditional foods for the world of special dietary requirements.
Well-versed in the health food industry, France Rechichi and David Amar have always pushed for change and embraced innovation. After noticing a gap in the hospitality market for gluten free pizza bases, their first business venture Pizzaiolis was established. With the business taking off, the two business partners brainstormed other products they could produce to meet individual dietary requirements without compromising on nutrients, texture or taste.
The Food Crafters is the brainchild of France Rechichi and David Amar, who decided it was time for gluten-intolerant cookie lovers to get the food they love.
Using their joint expertise, they developed a solution and have launched a range of cookies that can satisfy both dietary and sweet-tooth needs. Low in sugar and high in fibre, the gluten-free cookie range does not rely on empty calories and offers a healthy alternative in a limited market.
Wordstorm PR director Monica Rosenfeld said the agency was excited to be working with The Food Crafters.
“The dynamic team are changing the landscape of gluten-free products, and we look forward to informing the public about a product that can meet dietary requirements without compromising on taste or nutrition,” she said.
Looking to entice a more progressive audience into the Coopers family, Australia’s largest independent brewery has released a limited edition Hazy IPA. The product has launched via a national OOH and digital campaign in collaboration with Melbourne creative agency, TABOO. TABOO is behind the exciting new illustrative can design, inspired by the Australian landscape. The […]
Ben & Jerry’s has unveiled their latest limited-edition flavour: Unfudge our Future, to urge Australia’s leaders to tackle climate change by making fossil fuels history. The launch aligns with the Federal Government’s preparation of a history-making economic reboot in the upcoming October Budget, with Ben & Jerry’s joining forces with 350.org Australia and the Climate […]
BRITA Australia is today proud to reveal its latest national campaign, ‘Get Your Jugs Out’, starring Australian comedian, Celeste Barber. The quirky campaign encourages Australians to make the switch from bottled water to great tasting filtered tap water, using a BRITA filter jug at home, with the creative brought to life with Celeste’s cheeky, yet relatable sense of humour.
Twitter is saying ‘bye to the reply guys’, allowing users to control who can reply to their Tweets. ‘Reply guys’ have long been an issue on the social media app, where users (often anonymous) frequently comment on posts in an annoying, condescending or otherwise unsolicited manner. Twitter first put these users on notice in May […]
The Virtual Conference Network, an Australian-founded disruptive alternative to video conferencing, has today launched to provide risk mitigation, improved flexibility, new post-event revenue streams, and optimal cost-effectiveness to conference organisers, business leaders and peak bodies. With over 20 years of first-hand experience with the high-risk and costly ways of delivering traditional conferences, co-founders Alex Paine […]
Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]
Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve […]