Whybin\TBWA Sydney Partner With NERVO DJs To Showcase Women In Engineering

Whybin\TBWA Sydney Partner With NERVO DJs To Showcase Women In Engineering
SHARE
THIS



Whybin\TBWA Sydney and Global DJ duo sensation NERVO have today launched a new track and music video as part of Made By Me, a collaborative project between eight leading Australian universities and Engineers Australia, which aims to help address the gender disparity and skills shortage in the field.

The music video for People Grinnin’ ft The Child of Lov, features female engineers creating android versions of NERVO.

The music video is interactive, encouraging the viewer to discover how engineers created various objects in the film, from the shoes the girls wear to the bottled water they drink. It draws attention to how engineering applies to everyday life – beyond just roads and buildings – in a bid to attract more diverse students to the discipline.

Chloe Saintilan, writer at Whybin\TBWA Sydney, said she hopes young girls are inspired by the music video.

“By reaching out to young women through something they already love – music – we’re hoping to surprise them by showing how engineering is truly everywhere,” she said.

Having studied sound engineering, Miriam and Olivia NERVO said the idea of the project immediately resonated with them.

NERVO said, “When we did engineering, we were the only girls in the class. So when we were approached to get behind this project it just made sense. We loved the chance to show the world that there is engineering in every aspect of our lives.”

Dr Alex Bannigan, Made By Me spokesperson and Women in Engineering manager, UNSW Engineering, added, “The project highlights the far-reaching career prospects of engineering in response to a real need for more women to participate in the field”.

Wesley Hawes, joint-executive creative director of TBWA\Sydney, said, “This is another fantastic example of the agency producing work that breaks into culture.

“It’s a tough audience to engage, but by creating a music video and using Nervo’s influence we’re not only breaking through the clutter, we’re repositioned engineering as a career with endless possibilities.”

 

Please login with linkedin to comment

GPY&R Brisbane NERVO women in engineering

Latest News

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson
  • Advertising
  • Campaigns

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson

9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App
  • Advertising

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App

Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
  • Marketing

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan

Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]

Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Reports: Google Draws The Ire Of EU (Again)

B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.

by B&T Magazine

B&T Magazine