Whybin\TBWA Melbourne Wins Global Icon Schweppes

Whybin\TBWA Melbourne Wins Global Icon Schweppes

After a four-way competitive process Schweppes Australia has appointed Whybin\TBWA Melbourne as its full service agency partner on the Schweppes brand.

Paul Murphy, group marketing manager said,”We have enormous continued ambitions for the Schweppes brand in Australia and we feel that the Whybin\TBWA team is absolutely best placed to help us achieve them.

“They really understood our business challenge, responding with a strong strategic & creative idea. We are excited to be partnering with them.”

Mike Napolitano, managing director, Whybin\TBWA Melbourne, added, “We are enormously proud to have been selected by Schweppes Australia to help them continue to build this iconic brand.  The entire process has been great and we can’t wait to begin making the ideas we won the pitch with.”

Duties for Whybin\TBWA start immediately.




Please login with linkedin to comment

GPY&R Sydney Schweppes Australia

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]