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Reading: Which Christmas Shopper Type Are You? This Chrissy Campaign Finds Out
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B&T > Marketing > Which Christmas Shopper Type Are You? This Chrissy Campaign Finds Out
Marketing

Which Christmas Shopper Type Are You? This Chrissy Campaign Finds Out

Tim Weger
Published on: 20th November 2015 at 10:32 AM
Tim Weger
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2 Min Read
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During the busy Christmas shopping period, we all have our own way of dealing with the chaos of Christmas shopping. At Mt Ommaney Centre in Brisbane every type of shopper is welcome to shop their own way.

Engine Group’s latest campaign ‘Free to Christmas Shop Your Way’, cleverly identifies several shopper archetypes that people can identify with.

The shopper archetypes are all Christmas themed as Santa’s Reindeer – Dasher, Dancer, Prancer, Donner, Blitzen and of course Rudolph.

We’re asking shoppers which archetype they identify with on social media.

Dasher – “You’ve left everything to the last possible moment, so may all your purchases be right.”

Dancer – ‘”Moving with grace and style, you shop effortlessly while making spirits bright.”

Prancer – “You shop with infectious excitement bringing boundless joy to the world.”

Donner – “Whether you’ve been naughty or nice, you’ll make a list and try on everything twice.”

Blitzen – “On the first day of Christmas all your shopping is wrapped and stacked neatly under the tree.”

Rudolph – “Oh what fun it is to use your nose to sniff out a fabulous Christmas bargain.”

Engine Group MD, Tim Weger said, “We wanted to stretch Mt Ommaney Centre’s budget as far as possible this Christmas with a fun idea that people could relate to and engage with.”

Mt Ommaney Centre senior marketing manager, Angela Mulcahy said, “We’re absolutely delighted with the initial response to the campaign. Retailers are thrilled with it and the campaign is a fresh take on celebrating our busy festive period.”

The campaign is running across multiple channels including POS, in-centre, outdoor and digital in the lead up to Christmas.

Credits

Co-Creative Director: Kory Mcavoy

Co-Creative Director: Ken Roney

Art Director: Kieryn Humphries

Copywriter: Jon Pickersgill

Finished Artist: Megan Nguyen

Account Director: Sarah Deery

Account Manager: Eloise Eagles

Production Manager: Caz Vize

Photography & Retouch: Damien Bredberg Photography

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By Tim Weger
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I'm an advertising/communications exec with broad experience in all aspects of branding, advertising and communications. My career spans some 15 years where I've led teams responsible for the repositioning of brands including RSPCA QLD, QT Mutual Bank, Evocca College, Master Builders QLD, Brazilian Beauty and the University of the Sunshine Coast. I also led the team responsible for the successful brand launch of Ladbrokes in Australia (exceeding all KPIs) and I've delivered countless campaigns for Queensland Government across multiple departments. Highly curious I've worked in most categories delivering results for clients including Holy Spirit Care Services, Brisbane Racing Club, QEnergy, 2018 Gold Coast Commonwealth Games, Hayman, Whitsundays Marketing, G.J. Gardner Homes, business.gov.au, Wide Bay Australia (now Auswide Bank), TransLink, Brisbane Airport Corporation, Dreamworld, Peet QLD, O'Reilly's Rainforest Guesthouse, Hyatt Regency Sanctuary Cove, TAFE QLD, Defence Housing Australia, The Rock Building Society, Sunsuper, Keogh Consulting, Elixir Coffee, Shot Energy Drink, Absolute Board Co, Mt Ommaney Centre, Coconut Tree & Hart Sport. In my current role as MD of Engine I have full responsibility for finance, marketing, business development, HR and play an active hands-on role with client strategy and relationship management.

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