The Perth based agency Bonfire has won a string of new clients including the high profile accounts for Triumph Motorcycles and the City of Armadale.
Although the agency has been a digital marketing leader in Perth for some time, it’s steadily building a reputation across Australia for its work in highly competitive markets. And this reputation continues to help them garner attention from well-known local and national brands.
Their success winning east coast accounts is reflective of a growing trend. As the demands on digital marketing performance grow, more companies are heading west to tap into the Perth’s digital talent. And many to join the Bonfire roster, looking to emulate the agency’s performance for other high profile companies like Bonds, Enjo Australia and Rusty.
Triumph Motorcycles’ decision to move their paid search strategy across to the Bonfire team is testament to this. The iconic motorcycle company was managing its campaigns internally. They realised specialist knowledge is necessary to grow their market share. The City of Armadale was one of the latest account wins for the agency.
In comparison, for some time they’ve been revamping their online presence and seeking to focus their tourism brand. The council made an important shift to digital to reposition it in the minds of residents, stakeholders and the general WA public.
“Our aim is to change people’s perceptions of the Armadale area. Over the years we’ve seen significant changes in the area and the district has so much to offer to day and weekend visitors, so we want to share that message. We recognize that today it’s crucial to engage with the online community effectively.” said CEO Ray Tame.