Following a spate of other senior hires, Dan Brown has joined VMLY&R Melbourne as senior strategist, further strengthening the agency’s strategic capability.
Brown joins VMLY&R from McCann and will be responsible for delivering brand strategy across DFR and clients including Australian Unity and the Department of Transport. He said: “As soon as you speak to the team here you can sense that they’re onto a good thing. They’re also bloody lovely too. I’m thrilled to be joining a diverse and incredibly talented team, and can’t wait to get stuck into the business end of things.”
Brown’s hire is the latest in a string of appointments made since Strategy Director Ken Chan joined VMLY&R Melbourne last March, and is part of a push to grow the department based on the evolving needs of the agency’s clients.
Over the past 12 months VMLY&R Melbourne has grown its remit across Australia Post, Monash University, Australian Unity and Department of Transport, as well as securing new business with Defence Force Recruiting, Crown Resorts and Ford creating a need for additional capabilities in both traditional strategy as well as digital, CX, and data.
As part of this growth, over the past year the agency has also hired Senior Digital Strategist Josh Swingler, Business Analyst Amy Dromgoole, Data Analyst Anup Bale and Strategist Lauren Isaak.
“Our goal is to build a team that can bring a diversity of perspectives and experiences to solving problems for our clients,” Chan said. “Whether it’s an advertising, CX, digital or pure business issue – we want to keep attracting resourceful thinkers who can challenge us and our clients to create better work that works.”
VMLY&R Melbourne Managing Partner Jon Kenyon said: “We have worked really hard on building out a strong strategic practice in the agency over the last 12 months and we’re now starting to see the results in the work. Cross disciplinary teams are a requirement in today’s landscape, as our clients’ needs shift and change.”
VMLY&R Melbourne counts Defence Force Recruiting, Australia Post, MTIA, Department of Transport, Australian Unity, Ford and Vocus among its client roster.
Please login with linkedin to commentVMLY&R
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]