Vizeum Sydney has won the TomTom account, working with the consumer business division on their social media strategy across paid media and content.
TomTom is a leader in navigation, traffic and map products, fleet management solutions, and recently had added GPS Sport Watches in their product portfolio. Vizeum’s immediate focus will be on identifying and managing key influencers and shaping the ongoing social and content strategy for its GPS Sport Watches.
Winnie Kwan, TomTom’s senior marketing manager for Asia Pacific said, “Vizeum’s thinking around audience-centric planning and the importance of social not only as a media channel but a source of real time data is going to provide us a great platform to achieve our business goals. We have a great opportunity here to deliver a much bolder and engaging consumer strategy with Vizeum.”
Nick Behr, managing director of Vizeum Sydney, “We are thrilled to have been appointed to work with TomTom and particularly, to be helping them to engage with and leverage off their social community more effectively.
“Social is such an effective platform to truly understand your audience, whether through community interactions or real-time insights drawn from behaviour, and in turn activate smarter communication and successfully achieve business goals. Armed with this knowledge, we look forward to implementing a great social media strategy for them.”
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