Vizeum Finds Its Way To TomTom Win

Vizeum Finds Its Way To TomTom Win

Vizeum Sydney has won the TomTom account, working with the consumer business division on their social media strategy across paid media and content.

TomTom is a leader in navigation, traffic and map products, fleet management solutions, and recently had added GPS Sport Watches in their product portfolio. Vizeum’s immediate focus will be on identifying and managing key influencers and shaping the ongoing social and content strategy for its GPS Sport Watches.

Winnie Kwan, TomTom’s senior marketing manager for Asia Pacific said, “Vizeum’s thinking around audience-centric planning and the importance of social not only as a media channel but a source of real time data is going to provide us a great platform to achieve our business goals. We have a great opportunity here to deliver a much bolder and engaging consumer strategy with Vizeum.”

Nick Behr, managing director of Vizeum Sydney, “We are thrilled to have been appointed to work with TomTom and particularly, to be helping them to engage with and leverage off their social community more effectively.

“Social is such an effective platform to truly understand your audience, whether through community interactions or real-time insights drawn from behaviour, and in turn activate smarter communication and successfully achieve business goals. Armed with this knowledge, we look forward to implementing a great social media strategy for them.”




Please login with linkedin to comment

Business innovation Jules Hall tips

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]