The latest phase of Vital Greens “More Betterness” campaign, developed by independent agency, The Reactor was released this week. Vital Greens is an all-natural, nutrient-rich dietary supplement developed to address the need for healthy supplements for time-poor people who want a natural alternative to vitamin tablets.

The television commercial, produced by Chocolate Studios, uses a combination of 3D paper cut animation and live video. The TVC continues from the ongoing campaign for the Vital range of products that includes social, TV, magazine, outdoor and instore.

Vital Greens brand manager, Emma Gleeson is very pleased with the results. “The Pharma vertical constantly falls into the trap of being dry and rational. We wanted this campaign to have a more light-hearted, feel good vibe – because that’s the product benefit, and The Reactor has delivered that in spades.”

Nick Brown, creative director, The Reactor added, “With all the benefits that Vital Greens offers we needed to develop a TVC where the key benefit didn’t get lost in story telling or complicated messaging. We are very excited  to see the ‘More Betterness’ message, developed early last year, come to life on TV”.

The Campaign will run throughout 2016.

CREDITS

Agency: The Reactor

Client: Martin & Pleasance

Product: Vital Greens

Production: Chocolate Studios

Creative Director(s): Nick Brown and Phil Childs

Art Director(s): Sam McCarron and Nick Brown

Copywriter(s): Nick Brown

Producer: Rachael Fleury

Director: Dave Ellis

Animation: Kyle Downes and David Fairweather