Vital Greens release ‘More Betterness’ TVC Via The Reactor

Vital Greens release ‘More Betterness’ TVC Via The Reactor
SHARE
THIS



The latest phase of Vital Greens “More Betterness” campaign, developed by independent agency, The Reactor was released this week. Vital Greens is an all-natural, nutrient-rich dietary supplement developed to address the need for healthy supplements for time-poor people who want a natural alternative to vitamin tablets.

The television commercial, produced by Chocolate Studios, uses a combination of 3D paper cut animation and live video. The TVC continues from the ongoing campaign for the Vital range of products that includes social, TV, magazine, outdoor and instore.

Vital Greens brand manager, Emma Gleeson is very pleased with the results. “The Pharma vertical constantly falls into the trap of being dry and rational. We wanted this campaign to have a more light-hearted, feel good vibe – because that’s the product benefit, and The Reactor has delivered that in spades.”

Nick Brown, creative director, The Reactor added, “With all the benefits that Vital Greens offers we needed to develop a TVC where the key benefit didn’t get lost in story telling or complicated messaging. We are very excited  to see the ‘More Betterness’ message, developed early last year, come to life on TV”.

The Campaign will run throughout 2016.

CREDITS

Agency: The Reactor

Client: Martin & Pleasance

Product: Vital Greens

Production: Chocolate Studios

Creative Director(s): Nick Brown and Phil Childs

Art Director(s): Sam McCarron and Nick Brown

Copywriter(s): Nick Brown

Producer: Rachael Fleury

Director: Dave Ellis

Animation: Kyle Downes and David Fairweather

Sound: Aaron Waide

Please login with linkedin to comment

Latest News

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin
  • Advertising

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin

Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]

Apple Set To Bundle Subscription Services
  • Technology

Apple Set To Bundle Subscription Services

Apple unveils latest initiative that is rumoured to have come to Tim Cook while he was scooping the leaves in his pool.

by B&T Magazine

B&T Magazine
SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat
  • Campaigns

SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat

SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]

by B&T Magazine

B&T Magazine
Woolworths W23 Longtail UX. From left Will Santow, Longtail UX Co-Founder and Co-CEO; Ingrid Maes, Managing Director W23 and Andreas Dzumla, Longtail UX Co-Founder and Co-CEO. Pictured at Dan Murphys in Mosman. 13th August 2020. Photograph Dallas Kilponen.
  • Technology

Longtail UX Secures $2.25M In Funding From Woolworths Group’s Venture Capital Arm W23

Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]

Enero Posts Net Revenue Increase Of 4.9%
  • Media

Enero Posts Net Revenue Increase Of 4.9%

Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.

by B&T Magazine

B&T Magazine