Video-Disruptor Vloggi Secures New Strategic Investor

Video-Disruptor Vloggi Secures New Strategic Investor
SHARE
THIS



Sydney-based video scale-up Vloggi announced on Friday that it had appointed two new strategic team members to help drive its renewed growth strategy for 2021.

Tarryn Myburgh (pictured left) joins the company as head of video, while also joining the board after becoming its third largest external investor.

Founder and creative director of Sydney video production company TM Creates, Myburgh will be responsible for ensuring professional video production quality translates into Vloggi’s automated video ecosystem.

She will also have significant input on the core product design, bringing her expertise of corporate video projects to the onboarding and user experience flow of Vloggi Studio, the self-service video production platform.

“Having worked in video for many years I immediately recognised how quickly the platform could not only create an entire video series, but also its potential for authentic, genuine video content,” Myburgh said.

“I look forward to working with the rest of team to capitalise on what is an obvious market need as video cements its position as the dominant format on social media and for marketing communications generally.”

Vloggi is also pleased to welcome David Taylor-Smith (pictured right) into the newly-created role of growth marketing manager, where he will drive Vloggi’s partner-driven software-as-a-service (SaaS) business, and help optimise the customer acquisition pipeline.

Taylor-Smith comes to Vloggi from European no-code specialist Zeroqode, where he redefined and executed the company’s marketing strategy driving a marked increase in brand awareness, traffic and sales.

“Video is the hottest trend right now in content marketing and everyone in the industry needs authentic videos shot for their customers by their customers,” he said.

“The fact that Vloggi is a tool that makes user-generated video so effortless is a marketer’s dream.”

Vloggi is also now embarking on an ambitious growth strategy ahead of a seed round of capital raising starting in April. A core part of this strategy is in reaching the low-hanging fruit of corporations who need community or stakeholder engagement videos created  at scale.

Crucial to this is to double down on the company’s inbound marketing strategy, initiated in late 2020.

“Our clients are demanding greater and greater visual fidelity to their brand identities and Tarryn will ensure we are able to satisfy that demand,” said Vloggi CEO and founder, Justing Wastnage.

“And with a proven track record within SaaS marketing to businesses, David will be key to evolving our brand and search engine marketing efforts to better target customers serious about harnessing the power of video story telling.”

The Vloggi platform is available to teams wanting to create high volumes of consistent video using their customers, colleagues or clients as sources of footage.

Recent customers include JAX Tyres & Autos, the New South Wales Education Standards Authority and JUCY campervan rentals, with several new high-profile deals currently in the late stages of completion.

“The projects we’ve seen our platform used for since our relaunch in September 2020 have all come from very different sectors.”

“But what they have validated to us is that there is a need for organisations to automate sourcing video clips of their product in action by customers, to source soundbites from stakeholders and to engage their loyal customers,” Wastnage added.

Please login with linkedin to comment

Vloggi

Latest News

Tinder: Year In Swipe 2021
  • Campaigns

Tinder: Year In Swipe 2021

2019 had everyone facepalming at the state of the world, 2020 had us shrugging with uncertainty about the future and 2021 is the year we all exchanged and watched the drama unfold. From sharing the collective thought of oh my God when will this end to a common appreciation for simple meet-cutes, Tinder Gen Z […]

GoDaddy Wins Big At Olympic Marketing Awards
  • Media

GoDaddy Wins Big At Olympic Marketing Awards

The Australian Olympic Committee (AOC) announced internet domain registrar, GoDaddy as the winner of the 2021 Inspiration awards for excellence in Olympic marketing in Sydney last Thursday night. GoDaddy’s ‘Dream It. Build It’ campaign earned the top of the podium in a highly competitive field, ahead of Speedo’s ‘Made for Aussies, worn by Olympians’ and […]

How Creatives Can Overcome Innovation Inertia
  • Opinion

How Creatives Can Overcome Innovation Inertia

Zoe Aitken (main photo) is the head of consulting at leading behavioural science and innovation consultancy Inventium and has over 20 years’ experience helping organisations develop customer-centric growth strategies and innovation. In her latest post for B&T, Aitken offers expert tips if 2021 (and you know what) has left your creative juices baked… Fear and […]

Opinion

by B&T Magazine

B&T Magazine
Re:act Encourages Young Drivers To Practise Road Safety In New Campaign
  • Campaigns

Re:act Encourages Young Drivers To Practise Road Safety In New Campaign

Road safety behaviour change campaigns, created by local university students to educate young drivers about the risks of driving fatigued, launched nationally across Australia this morning. The campaigns are now featuring across digital assets in metropolitan and regional Victoria, New South Wales, Queensland and Western Australia, and will run for the next two weeks on […]

LEGO® Australia Rebuilds The World One Brick At A Time
  • Campaigns

LEGO® Australia Rebuilds The World One Brick At A Time

This holiday season Lego Australia will be conducting a giant rebuild of the world at the Sydney Opera House. LEGO® Australia will be inspiring children and families once again through their remarkable Christmas Giant builds. Thanks to an exciting partnership with the Sydney Opera House, the activation will take centre stage on the iconic Forecourt. […]

Tourism NT and KWP! Win Big At Global Tourism Film Festival
  • Advertising

Tourism NT and KWP! Win Big At Global Tourism Film Festival

Tourism Northern Territory’s film, ‘Seek Different’, created by KWP!, has been named the World’s Best Tourism Film – Region after being awarded the top prize at the 2021 International Committee of Tourism (CIFFT) Film Festivals Circuit held in Valencia, Spain last Friday. The circuit brings together the world’s best tourism film festivals from four continents, […]

QMS Announces Slew Of New Promotions
  • Marketing

QMS Announces Slew Of New Promotions

Who ISN'T getting a promotion at QMS today, is the bigger question? And maybe some self introspection if it wasn't you.

Zenith: Aussie Ad Spends To Rise 5% In 2022
  • Advertising

Zenith: Aussie Ad Spends To Rise 5% In 2022

The very real threat of a paper cut aside, it's all good news in Zenith’s Advertising Expenditure Forecasts report.

by B&T Magazine

B&T Magazine
Converse Opens Creative And Sustainable Workshop in Melbourne
  • Campaigns

Converse Opens Creative And Sustainable Workshop in Melbourne

Converse has teamed up with brand experience agency, Amplify, to launch ‘Renew Labs Fitzroy’, an experimental retail experience that showcases creativity, co-creation, and promotes sustainable shoe consumption and usage. This centre is located in Melbourne’s Fitzroy suburb, and will host intimate creative workshops, in which consumers will be encouraged to customise their ‘Chucks’ with patches, […]

DesignCrowd Registers One Million Global Users
  • Media

DesignCrowd Registers One Million Global Users

Creative design marketplace, DesignCrowd, has announced reaching the milestone of one million registered designers on its global platform. The Aussie crowdsourcing start-up currently has a 1,004,000-strong freelance designer network, which has grossed over $A62 million since the company’s 2008 launch. The network have completed over 26 million graphic, logo and web designs for both small […]

The Chiefs & Optus Renew Gaming Partnership
  • Campaigns
  • Technology

The Chiefs & Optus Renew Gaming Partnership

The Chiefs and Optus today announce a partnership extension that will see the brands continue to collaborate around gaming content in Australia for a further 12 months. The news follows a successful 12-month partnership, including members of The Chiefs featuring in Optus’ Gamer Plan launch supporting the development of Optus’ Streaming Booth. Much of the […]

Digital Travel Ad Impressions Up 40% Reports Nielsen Ad Intel
  • Advertising

Digital Travel Ad Impressions Up 40% Reports Nielsen Ad Intel

During the month of October, $A8.5 million was spent in digital travel advertising and digital impressions were up almost 40 per cent from September, according to the Nielsen Ad Intel report. The report found that the top advertisers amongst cruise lines from October in order are Emerald Cruises, Oceania Cruises, and Royal Caribbean. Amongst the […]