Venetian Media Group (VMG) has launched as an independent, Australian owned and operated agency group, bringing a suite of specialist creative and media businesses under one umbrella to offer a range of combined or standalone offerings to the group’s client base.
VMG will operate as the parent company for group specialists including immersive brand experiences provider Yakkazoo, bespoke and Out-of-Home media provider Revolution360, local area marketing specialist Captive Vision Outdoor (CVO), installation and print solutions agency VIM, and full-service media planning and buying agency Frontier Advertising.
Newly acquired Frontier is the latest addition to the group, bringing with it major clients including leading brands New Balance, Beds R Us and Ultratune. The formation of VMG also sees Revolution360’s media business split away from the immersive experience arm which will be re-branded as Yakkazoo. Yakkazoo has an exceptional wealth of experience in content creation and brand experiences, and as its own entity is well positioned to benefit from the growth in these areas.
VMG was founded by father and son operators Mark and Michael Fishwick to deliver a collective, end-to end offering that will see the suite of brands work individually or collaboratively as needed to deliver optimum creativity for clients, beyond agency boundaries.
Michael Fishwick (pictured), Director at VMG said: “Our proudly family-first, Australian owned business has become an extended family with the growth of the group and the creation of VMG. As a group we will offer clients the best of both worlds – the expertise of each company individually, and the power of the collective whenever needed.
“The recent acquisition of Frontier Advertising provides an exciting growth opportunity for both VMG and Frontier and will undoubtedly be a highly valued addition to the fold for our collective clients. Frontier is a fantastic business and we’re excited for what the future holds together.”
VMG’s mission is to create a more authentic, engaged space between brands and consumers, where VMG’s people, clients and communities are more enriched for the experience.